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Winter is coming, and Lane Crawford’s winter cartoon character, Baz, makes a surprise return with a group of equally strange friends, he “breaks into” Lane Crawford with inventive holiday gifts, and weaving a story of adventure and wonder for all.
Baz, the collectible monster with an approachable personality and a snowman look, embarks on a winter adventure with a group of like-minded friends, traveling the world find fabulous gifts and bring them to Lane Crawford stores. The mischievous Mini Baz team that accompanies Baz likes to help Baz strengthen the treasure cave with gifts collected everywhere The Mini Baz team is innocent and lively separated from Baz.
Another important member is the smart little witch Rox. An adventurous connoisseur by nature, Max has a great sense of design and is best at collecting tasteful gifts from around the world.
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To celebrate the arrival of Baz and his friends, Lane Crawford will surprise Baz open stores in Beijing, Shanghai and Chengdu starting from November 14th. From the calm and shy guardian Baz and his mini plush team Mini Baz, to the fashionable and adventurous little witch Rox, to the natural expert Max who eats all day, they collaborate with brands such as ICHENDORF and Guanxia Collaborate and choose many great gifts to weave your winter dreams.
Lane Crawford specializes in pendants, keychains, plush dolls and other cute items featuring Baz, Mini Baz, Rox and Max, as well as a range of hooded sweatshirts, T-shirts and other high-quality clothing items in sizes , suitable for Give it to your loved ones during the Christmas season or add to your Christmas look.
Baz and his cute friends appear in the classic designs of the classic Italian glass brand ICHENDORF, decorating stylish home items such as diffusers, plates, kettles, cups, etc. with their elegant and cute faces.
Lane Crawford has also teamed up with the scented candle brand Guanxia to launch a limited winter edition with scented nude wax to express the warmth and love of winter Together with Baz, they imagined a warm vision of happiness in the snow.
In addition, Baz and his cute friends have become a design inspiration, including Lane Crawford’s chosen furniture and decor brands such as IMPULS and TOYCUBE, as well as the luxury knit sweater line DREYDEN is warm.
More gifts from Baz
Baz and his cute friends are passionate about finding high-quality gifts from around the world, and bringing these blessings-filled treasures back to Lane Crawford to provide inspiration and creativity for holiday gifts for customers of the Lane Crawford brand. This season, Baz Friendship Group has brought high-end products mainly covering fashion, fashionable home goods and other categories to Lane Crawford brand customers to celebrate the good times with Lane customers Crawford.
The CHANEL MÉTIERS D’ART BARRIE brand denim series is retro and attractive, and its cashmere materials are soft and comfortable, making it one of the perfect choices for a series holiday look, including sub- clothing, home wear, etc. Style.
Spanish brand EAT MY SOCKS has many socks with modern styles, interpreting common supermarket products as design inspiration. Whether it’s a gift for personal use or as a holiday decoration, it’s a great choice.
SUMMERILL BISHOP, a tableware brand from Notting Hill in the UK, is good at decorating dining tables into works of art This season, it will be at Lane Crawford. A variety of napkins and tablecloths decorated with hand-painted designs turn the holiday table into a creative masterpiece worthy of photography.
Meanwhile, Baz and friends will appear in Lane Crawford’s holiday gift pack. The concierge desks in each store offer beautiful gift wrap, gift boxes, gift tags and ribbons, as well as a selection of gift bags in various shapes and sizes.
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STANLEY, a century-old fashion brand from the United States, will debut at the Lane Crawford Chengdu International Financial Center Mall store on November 1, and will be sold simultaneously at the Lane Crawford Shanghai Times Square store and online, a ‘ bring a series of rich looms. offline experiences.
Niccolo Chengdu, located in Chunxi Industrial District, will launch an afternoon tea event with Lane Crawford “Winter Christmas·Fun”. This afternoon tea ranges from delicious desserts to savory snacks, as well as themed hot cocoa and Christmas latte drinks. Customers are welcome to check in and experience it at the Yue Lounge on the third floor of the hotel from December 1 to December 31.
Come to Lane Crawford to welcome the joy of the holiday season with Baz and his friends, find your favorite little friends!
1. Can you tell us more about the partnership between SUMMERILL BISHOP and Lane Crawford for the holiday season?
2. What kind of dining experiences does Stanley offer at Niccolo Chengdu in collaboration with Lane Crawford?
3. How does the Baz and friends collection bring a unique and fun element to Lane Crawford’s holiday gift offerings?
4. In what ways does the thematic afternoon tea event at Niccolo Chengdu celebrate the joy of the holiday season?
5. What role do you think collaboration and partnering with other brands play in elevating the shopping experience for consumers during the festive season?
