Bass Pro Shops Doubles Down with Super Bowl Ad Spotlighting Tracker Boats
Outdoor retail giant to feature its best-selling Tracker boats
By [Your Name], Contributor
[Publication Name] | [Publication Date]
Introduction
Bass Pro Shops, the renowned outdoor retail giant, is set to make a splash during this year’s Super Bowl with a commercial highlighting its popular Tracker boats. The ad, which will also air during the Daytona 500, showcases the company’s commitment to bringing families and friends together through the enjoyment of boating. Joining the ranks of high-profile Super Bowl advertisers, Bass Pro Shops is seizing the opportunity to promote the affordability and appeal of its boats to a massive television audience.
Spotlight on Tracker Boats
The highly-anticipated commercial puts Bass Pro Shops’ Tracker boats front and center. Boasting a rich heritage and reliable performance, these boats serve as a conduit for creating lasting memories. Sold both directly from the manufacturer and through select dealers across the globe, Tracker boats are manufactured at a highly-regarded facility located in the picturesque Missouri Ozarks. By emphasizing the accessibility of owning a new Tracker boat for as little as $5 a day, Bass Pro Shops aims to resonate with potential customers during the peak boating season.
Commitment to Customers
Amid times of uncertainty, Bass Pro Shops reiterates its unwavering commitment to delivering exceptional value to customers. Johnny Morris, the founder of Bass Pro Shops, emphasized the importance of the Super Bowl as a platform to reach an estimated 115 million viewers. Harnessing the unrivaled reach of this mega sporting event, the company aims to highlight the affordability of Tracker boats, promoting the company’s dedication to ensuring customers can experience the joy of boating without breaking the bank.
Bass Pro Shops and Conservation
Bass Pro Shops, established by Johnny Morris in 1972, has been a consistently proactive advocate for wildlife habitat conservation and promoting outdoor experiences for families. The company’s longstanding commitment to conservation and fostering a love for the great outdoors has made its mark on the industry. Part of Bass Pro Shops’ vision is to introduce individuals to the joys and adventures of boating, ultimately contributing to the conservation of natural resources and wildlife.
The Rising Super Bowl Ad Costs
Bass Pro Shops, like many other advertisers, has had to contend with the rising costs of Super Bowl commercials. The 30-second spot featuring Tracker boats is estimated to cost roughly $7 million, the same as last year but 50% more than the commercials in 2019. Despite the hefty price tag, well-established brands like Bass Pro Shops view this as a prime investment in brand exposure and potential growth opportunities for their dealers and employees.
Notable Brands and Super Bowl Ads
The Super Bowl serves as a battlefront for brands yearning to make a significant impact on a global stage. Anheuser-Busch InBev’s Bud Light, in particular, is set to leverage the Super Bowl ad platform to enhance its brand image following a challenging period as a result of a controversial partnership. The Daytona 500, another major sporting event, is scheduled for Sun. Feb. 18 at 2:30 p.m. ET on FOX.
Exclusion of Crypto Companies
One intriguing omission from the Super Bowl ad lineup this year is the absence of crypto companies. After prominent crypto presence during the 2022 Super Bowl, when companies like FTX, Coinbase, and Crypto.com invested heavily in commercials, the fallout from FTX’s collapse resulted in a significant retreat from crypto advertisements in last year’s game. Once again, crypto companies have decided against participating in Super Bowl LVIII commercials.
[Publication Name]’s Breck Dumas and Eleanor Terrett contributed to this report.
Read More:
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- Crypto Companies Absent from Super Bowl Ads Once Again
