The FC Barcelona It has come very close to exceeding 2 billion interactions on its social networks in the 2020/21 season. Finally, he has achieved 1,960 million, a figure that allows you, for the sixth consecutive year, lead the ranking among the sports entities that have achieved the most likes, shares and comments through the content published on their social channels. The growth of 42% compared to the 2019/20 season has reinforced its leading position, far behind the other football teams around the world: Manchester United (1,594 million), Liverpool (1,314), Real Madrid (1,129) and Chelsea (1,047)
–
–
According to data from Blinkfire, this season Barça has grown in the 3 dominant networks. On Instagram, the platform that has more prominence than in absolute figures, Barça has risen to 1,571 million interactions, 34% more than the previous year. The Barça club maintains its leadership thanks, among other things, to its rapid adaptation to new trends and new content formats. This is demonstrated by the fact that it was the first sports club to exceed 1,000 million video views of the reels format, one of the novelties introduced by Instagram this season and which was highlighted by the platform itself as a success story.
On Twitter, Barça is also the number 1 sports club. In this case, they have gone from the 96 million of the last season to 137 that they achieved until June 30, 2021. Fenerbahce (120) and Chelsea (100) are the pursuing teams and the only ones that have overcome the barrier of a hundred interactions (Likes, retweets and comments). The most spectacular increase has occurred in Facebook, where growth has been 123% and has allowed Barça (252 million) to climb to the second position, behind Manchester United (285).
–
–
Level audiovisual content
Regarding digital platforms exclusively for video (Youtube and TikTok), Barça’s position is also optimal. On Youtube, Barça is the team that continues to interest users, since it has generated 463 million views of its videos in the last 12 months. The leadership role in this channel is historic and this year it has still increased differences with respect to the second classified, Liverpool (317), and the rest of English teams, such as Manchester United (312) and Chelsea (276). Keep in mind that Premier League teams can publish match summaries on their channels, which gives them a competitive advantage over Laliga teams, which do not have the right to do so.
–
–
In the case of TikTok,, the fashion platform among millennials, Barça has experienced an improvement of 1,011% compared to last season’s views. In total, their short videos have been viewed 400 million times, behind PSG (463), which is the leader in this category. The good data of ‘views’ on YouTube and TikTok have been compatible, over time, with the launch of Barça TV +, its own audiovisual platform. This has been the first full season of operation of the Barça subscription channel, which has focused mainly on long-format ‘premium’ content, live shows and matches for women and for the lower categories, among others.
A community of 400 million
These spectacular data in terms of interactions and views have occurred in a season where FC Barcelona has exceeded 400 million followers with the sum of its official profiles on digital channels. This spectacular figure measures the global vocation of the Club, which is a reference in the digital ecosystem of social networks in the field of sports and entertainment. Facebook is the platform that accumulates the most followers of FC Barcelona, with a total of 136 million, followed more closely by Instagram (118) and Twitter (71). These figures add up to the ‘followers’ of the main channels, but also those that Barça has in areas such as women’s football, professional sections, grassroots football, the Foundation, the Barça Academy or Bihub, for example.
Out of this top 3 of social networks (Facebook, Instagram y Twitter)It also highlights the figure of 33 million followers on Line, a channel with a lot of implantation in Asia; the almost 12 million on YouTube, where Barça leads the ranking among soccer teams; or about 10 of TikTok. Until reaching the figure of 400, we must count the 24 million accumulated by other platforms such as Viber and SNAPCHAT, or the Chinese Weibo and Douy. It must be borne in mind that FC Barcelona is the football club with the most followers in China, with 13.5M, ahead of Chelsea and Manchester United.
– .
