Barça B’s instagram account reaches 8 million

We are already 8 million! The Instagram profile of Barça B (@fcbarcelonab) has exceeded 8 million followers this Thursday, May 5, after four and a half years since its creation -August 2017-. Since then, a total of 3,906 posts have been made from the Barça subsidiary’s Instagram account in which photographs, videos and creatives of everything that happens around the Barça subsidiary have been uploaded. With an average of 70 monthly posts, the Barça B Instagram account provides daily information on the team’s training sessions, match summaries, goals, games, trips, calls, line-ups, matchdays, medical reports, information on service, interviews and entertainment publications. All this has meant that the Barça profile has an average of 2.6 million monthly interactions.

The fourth most followed account

In this way, the Barça B Instagram account is consolidated in fourth position among the 82 teams that make up LaLiga, LaLigaSmartkBarnk and the First RFEF. Only the global account of Real Madrid with 116 million, the global account of FC Barcelona with 108 million and that of Atlético de Madrid with 14 million are the three accounts that are above Barça B.

Behind the subsidiary, in fifth position we find the account of @FCBMasia with 6.5 million, and in sixth the @FCBFemni with 3.4 million followers. Thus, the account of Barça B, that of Masia and that of the Women’s team exceeds First Division clubs such as Sevilla (1.6 million), Villarreal (1.3 million) and Real Betis (1.2 million), among others.

If we compare with other teams in the five main European leagues, Barça B’s Instagram account outperforms Premier League teams such as Leicester (6.4 million), Everton (2.6 million), West Ham (1 .9 million) and Newcastle (1.1 million); From the Bundesliga it surpasses teams like Bayer Leverkusen (1.8 million), Leipzig (1.3 million), Borussia Mönchengladbach (742,000) and Wolsfsburg (631,000); From Serie A, it is almost at the same level as Inter Milan (8.1 million) and surpasses Napoli (2.9 million), Roma (4.3 million), Fiorentina (1 million) and Lazio (960,000). Finally, if we compare with the French Ligue1 teams, it surpasses Olympique de Marseille (2.2 million), Olympique de Lyon (2.1 million) and Monaco (1.8 million). Finally, it also surpasses other important teams such as Ajax (7.2 million). Some figures that show that the followers of Spain, Europe and the world are interested in the Barça subsidiary.

The most successful posts

As for the Top 3 publications that have had the greatest impact this season, they have been the signing of Antonio Aranda with the president Joan Laporta with a total of 2.6 million interactions, followed by the announcement of the signing for the next season of Pablo Torre with a total of 1.9 million interactions, and closing the podium, the presentation of Alpha Diounkou dressed as a Barça player at Johan Cruyff in this season’s winter market, with 1.6 million interactions.

As for the post that received the most ‘likes’, it was the announcement of the signing of Pablo Torre with 258,000, followed by the signing of Antonio Aranda with 226,000 and the debut of Alejandro Balde i Gavi with the first team in the Champions League with 164,000. In the top 10 of ‘likes’ we also find Ilias Akhomach’s debut with the first team (111,000) and the celebration of the Club’s 122nd anniversary (101,000).

Matheus Pereira’s great goal against Real Madrid Castilla, the video with the most impressions

Regarding the publication that has generated the most comments, it has been the signature of Antonio Aranda with a total of 1790 and the video with the greatest impact has been the great goal of Matheus Pereira in the draw against Real Madrid Castilla at the Johan Cruyff Stadium with a total of 596,000 impressions and 252,000 reproductions. Very close by is the ‘post’ of Xavi Hernández’s visit to Johan Cruyff at Barça B – Sevilla Atlético, when he came to the first team bench, with a total of 587,000 impressions and 214,000 views, and Barça’s victory closes the podium B against Villarreal B at home, with goals from Ferran Jutglà and Aranda with a total of 298,000 impressions and 110,000 reproductions.

Finally, the most successful Reels has been a video of a precision exercise in training in which the Barça B players had to score a goal in a small goal, with a total of 1.2 million views and 100,000 likes.

The countries from where the Barça B Instagram account is most followed, in addition to Spain, are Brazil, Egypt, India, Morocco and Indonesia. As for the average age that follows the profile, 86% of the audience is between 13 and 44 years old.

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