Despite being released just three weeks ago, “Barbie” has been a smash hit, collecting $1.03 billion at the global box office, according to official Warner Bros. estimates.
This achievement makes the writer and director, Greta Gerwig, history as the first female director to make a movie that achieves a billion dollars.
The film was a success thanks to box office sales in some of the world’s largest film markets, including the United Kingdom, Mexico and Australia.
“I’ve been in this game for 30 years, and the Barbie and Barpenheimer phenomenon is as unprecedented as it was unexpected,” senior media analyst Paul Dergarabedian told CNN.
And “Barpenheimer” is a phrase that combines the two films “Barbie” and “Oppenheimer”, as two films that were released at about the same time, and are contradictory in terms of spirit, but they complemented each other, so that they are both mentioned if one of them is mentioned.
According to Der Garabedian, only about 50 films in history have reached $1 billion in grosses.
He added that the film’s marketing campaign was the first hint that “Barbie” would be a box office hit.
He explained that the marketing campaign for “Barbie” set off “a chain of events that led to the addition of the word Barpenheimer to the popular vocabulary.
In an interview with Collider last month, Margot Robbie, who produced the film and plays Barbie, said: “I think I told them they were going to make a billion dollars.”
