Barbie: A Marketing Phenomenon That Shatters Box Office Records

Even if you live far from any civilization, there is very little chance that you could have escaped the promotion of the film Barbie. And for good reason, since Warner seems to have paid lavishly to make the film directed by Greta Gerwig with Margot Robbie and Ryan Gosling a real mass cultural phenomenon even before its release.

One hundred and fifty million dollars, this is what the promotional campaign for the film would have cost at least according to Variety. That is slightly more than the production itself, which is estimated at around 145 million dollars. That’s why you dream in pink even if you haven’t seen the movie yet!

But it is clear that the effort paid off since Barbie marks the best start of the year at the box office.

an atomic bomb

Always according to Variety, Barbie grossed $165 million in its first weekend of operation in the United States and $337 million worldwide. If we add the very good start also experienced by Oppenheimerwe are left with the most beautiful weekend that American theaters have known since the start of the pandemic, and the fourth most profitable of all time.

A breath of slightly radioactive pink air that should allow the rooms to breathe a little!