One of the most important trade fairs in Southern Europe has started – FRUIT ATTRACTION 2024 in Madrid. Fresh fruit and vegetable producers from around the world are flocking to the Spanish capital from 8-10 October to showcase their produce at a key moment in the supply and demand cycle for fresh produce, when operators and retailers from around world
plan their campaigns for next year. Bulgarian producers are also part of this global platform for trading the best quality and tastiest varieties of fruits and vegetables from the fertile Bulgarian land.
The national participation is organized by the Bulgarian Association of Greenhouse Production Producers (BAPOP), with the help of the Ministry of Agriculture and Food and the State Fund “Agriculture”.
At the national stand of our country in hall 10, stand 10G20, the products are presented by “ECOFRUT K and K” EOOD, ZP Viktor Asenov, “DEIV-2007” EOOD, “GEOSEMSSELECT” EOOD, ŽP Petya Nanovska, “AMITICA” EOOD.
More than 2,000 exhibitors from 56 countries are participating in FRUIT ATTRACTION 2024.
A special zone Innova&Tech is dedicated to the research and development of innovative techniques and products that help fruit and vegetable production to successfully cope with the great challenges of our time: sustainability, water management, increasing production.
In addition to the familiar Innovation Hub and Innova Forum with a wide program of technical sessions and sectoral events for debate and knowledge exchange, this year also saw the launch of the new LIVEConnect platform – a digital platform for relationship management, a network of contacts, products and services, virtual meetings and sectoral content.
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