Bankinter Introduces the Dual Mortgage: the Future of Mortgage Financing

The bell “Dual Mortgage” by Sioux meet Cyranos is aligned with Bankinter’s commitment and the progress of society, highlighting the advantages of this solution mortgage financing, to adapt to the current situation of each client

The agency Sioux meet Cyranos has done the campaign again, with Bankinter, together with Pixel & Pixel as a digital agencyly Has as a media agency.

The Bankinter Dual Mortgage introduces a new category of mortgage loan that combines lThe advantages of fixed and variable mortgages in a single product. The advertising campaign seeks to emphasize the novelty and uniqueness of this product in the financial market.

The advertising campaign was launched with a 30 and 20 second television spot under the slogan “an idea of ​​progress”, highlighting how Bankinter continues to innovate and break the rules in the financial sector. The campaign will be broadcast in premium positions on the main national and thematic channels, with a special focus on radio, including live mentions to communicate the advantages of the Dual Mortgage.

In addition, a digital campaign will be carried out to educate customers about how the product works and its ability to allow customers to choose between a fixed and variable mortgage without giving up either.

The Dual Mortgage Bankinter allows clients to define the percentage of their mortgage that will function as a fixed mortgage and which will be variable.

Each percentage has its own characteristics. The percentage of capital in fixed modality is amortized at a fixed interest rate throughout the life of the loan, while the variable part starts with a fixed rate during the first 12 months and then adjusted annually according to the Euribor plus a spread established by the bank. The sum of both makes up the monthly payment of the Dual Mortgage.

This mortgage offers protection against interest rate increases (fixed tranche) and the possibility of benefiting from rate drops (variable tranche). Clients can make amortizations at any time in one or both tranches of the mortgage, which allows them to balance the percentage of capital owed in each modality.

The advertising campaign highlights how this innovative product represents clear progress in the field of mortgage financing.