As the most high-end financial management brand among Bank of China Hong Kong’s personal banks, “Private Wealth” has actively set up “Private Wealth Centers” strategically in different areas of Hong Kong to provide exclusive and high-quality services to high-end customers. In order to provide more meticulous services and provide sufficient resources to take care of customers, the brand specially opened the sixth “Private Wealth Center” in the iconic Bank of China Tower branch. It is also the second center after opening the first center in Sheung Wan in 2020. A brand exclusive center located in the Central and Western District.
To celebrate the event, the brand held an opening ceremony in March, inviting the iconic singer and “Private Wealth” brand ambassador Mr. Hacken Lee to the scene to witness this important moment with the guests.
“Private Wealth Center” is strategically located. Hacken Lee: The center is convenient yet quiet, with a high degree of privacy.
At the opening event, Hacken Lee praised the “Private Wealth Center” for its strategic location at the Bank of China Tower in the heart of Central. Li Hacken said that he usually spends time in the district for recreation and handling business, but often leaves in a hurry because of busy work and rarely stays for a long time. However, the strategically located “Private Wealth Center” also provides exclusive space and a comfortable environment, making him want to come back again and again.
Hacken Lee said that visiting the “Private Wealth Center” of Bank of China Tower Branch made him feel that although he was in the bustling city center, he had a high degree of privacy and an elegant environment surrounded by art, allowing him to comfortably meet with the professional team , he even said that he would consider going to this center to handle banking matters in person in the future.
The banking industry has actively promoted the digital transformation of business in the past few years, but for high-end customers, there is still a need to meet with the relationship manager in person. Therefore, the “Private Wealth Center” is equipped with “Private Wealth Center” in the center to meet the needs of high-end customers for offline services. “Private Wealth” has a dedicated account manager and is also equipped with experts in different fields, such as investment and insurance consultants, mortgage experts, cross-border experts, etc., allowing customers to meet with the dedicated team in a quiet, comfortable and highly private environment.
Hacken Lee: Financial management mainly relies on his wife and the “Private Wealth” 1+10 exclusive team
As a long-term customer of BOCHK, Hacken Lee said during the meeting that his wife has always been the finance minister of the family. In the investment planning for the new year, wealth management will mainly be managed by her and the “Private Wealth” 1+10 professional team (covering inheritance, mortgage, foreign exchange, cross-border and other fields), he can concentrate on his work outside the home because he trusts the BOC Hong Kong team the most and believes that the team can properly manage his wealth.
When talking about wealth management experience, Hacken Lee shared his experience in making good use of diversified financial solutions and comprehensive services.
Whether it is a private client-level investment plan, a wealth inheritance protection plan or a liquidity management package, “Private Wealth” can always meet his needs for personal wealth appreciation and efficient family inheritance protection. At the same time, especially during the mainland and world tours, he can use the RM Chat service of BOC Hong Kong mobile banking to complete designated financial transactions in mobile banking in real time or conduct video conferences with his team to help him manage wealth remotely.
The brand also released two series of new promotional photos with the theme of RM Chat and exclusive solutions at the event, once again presenting the brand’s exclusive advantages as a customer.
Taking promotional photos for Bank of China Hong Kong’s mobile banking RM Chat and exclusive solutions
The promotional photo shows Keqin in his favorite “official boy” suit style, and shows the RM Chat function of BOC Hong Kong mobile banking. Although he claims that he is not very keen on electronic products, his mobile phone is always with him, and BOC Hong Kong’s e-banking The service provides him with a tool for instant and remote wealth management.
Another promotional photo shows Keqin’s familiar recording studio as the background. He has just completed a tour and shared that his work schedule in the Year of the Dragon is almost full, but he will still find time to spend time with his family and play his beloved golf and wealth management. Then leave it to professionals to manage with peace of mind.
