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Bank of America wakes up to augmented reality, raises target on Apple by 31%

Apple entered Tuesday’s session against a bearish market, posting a + 1% gain to $ 177.5.

While the stock has posted + 33% since January 1 and + 44% since December 14, 2020, Bank of America has decided to raise its rating from “neutral” to “buy” and raises the target price from 31% to 160 at $ 210.

BoA is discovering the potential of so-called “augmented reality / virtual reality (AR / VR)” technology, which should establish itself as a real “game changer” in our daily habits, thanks to the implementation of new AR / VR applications. in our smartphones.

Apple is only 3% from a price of $ 182.86 which would allow it to be the first company in history to post a record market capitalization of $ 3,000 billion (or 15% of the S & P500) .

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