The Mall joins forces with Siam Piwat to spend 180 million to raise the buying power of shoppers in the middle of the year, organizing a big event “BANGKOK SHOPPING FESTIVAL 2023, Shop KUNG FU SHOPPING” with a maximum discount of 80% and confidently sweeping sales of more than 4,800 million baht, attracting 15% more customers.
Ms. Woralak Tulaporn, Chief Executive Officer, Marketing Group, The Company The Mall Group Co., Ltd. revealed to “Than Economic” that The Mall Group together with One Siam Which consists of 7 shopping centers and department stores, namely The Mall, The Mall Life Store, Emporium, EmQuartier, Siam Paragon, Siam Center. and Siam Discovery
Including more than 100 tourism alliances, moving forward to stimulate the Thai economy and tourism According to the policy of the Tourism Authority of Thailand (TAT), by investing 180 million baht, organizing a mega sale, a shopping festival, a big discount in the middle of the year with the campaign “BANGKOK SHOPPING FESTIVAL 2023, Shop, Dang, Pang, KUNG FU SHOPPING”.
It can be seen that the overall economy of Thailand in the past 6 months tends to improve. Consumer purchasing power returns to normal With positive factors beginning in the second quarter, driving the economy back into growth mode Including positive factors from the number of foreign tourists continuously increasing. causing the recovery of the tourism business
In the second half of the year, the Tourism Authority of Thailand Organized the Amazing Thailand Grand Sale 2023 project to stimulate the spending of both Thai tourists. and foreigners This will result in more money circulating into the economy, in line with Kasikorn Research Center data stating that sales of retail businesses in 2023 will continue to grow. In line with the economic direction and purchasing power of consumers, it is expected that the market may expand by 2.8-3.6% from 2022.
Mrs. Sarathorn Asawate, Executive of Shopping Center Business Division Siam Piwat Co., Ltd. said One Siam consists of Siam Paragon, Siam Center. and Siam Discovery are considered Global Destinations, world-class destinations and Top of Mind, occupying the number one spot in the hearts of both Thais and foreign tourists from all over the world.
According to the latest data from famous online hotel booking service, Agoda, Bangkok topped the ranking of the most visited cities in the world in 2023 from January this year until June. Thailand has received more than 11.4 million foreign tourists.
Joining forces with both the public and private sectors in this year’s grand shopping festival campaign In addition to stimulating the second half of the year’s shopping for Thai shoppers and welcoming the return of tourists from all over the world. It also reinforces the image of Thailand as an important shopping destination in the world. It also helps to create a magnet to attract tourists and shoppers to travel to Thailand. with a special shopping campaign event worthwhile and pleasing
for the highlight of this event It is a collaboration with TAT and more than 100 travel partners such as VISA, Cathay Pacific, China Airlines, Marriott, Hyatt, Bumrungrad, etc., offering special privileges to foreign tourists throughout the year and a Downtown VAT refund point where tourists can receive Immediate cash refund
At the same time, each of the 7 shopping centers also holds special promotions such as The Mall and The Mall Life Store, offering strong promotions, up to 80% discount on shops within the center, and giving away gift vouchers worth more than 2.5 million baht. customer spending stimulus at the beginning of the second half of the year And the economy is expected to grow well after the election. And come back to recover, causing the retail business to become active again. which is expected to increase shopper traffic by 15% and set a sales target from this campaign of more than 4,800 million baht as well.” said at the end
Page 16 Than Sethakit Newspaper Year 43 No. 3,900 Date 29 June – 1 July 2023
2023-07-02 07:05:00
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