With the appointment of Simone Bellotti, Bally’s new design director, he chose the neoclassical-style Villa Heleneum lakeside villa as the shooting background through his personal artistic perspective to capture the natural and intimate casual style. It is located on the shores of Lake Lugano, Switzerland, and is also the Home of the Bally Cultural Arts Foundation. Design Director Simone reiterates Bally’s Swiss luxury tradition with a new visual language that pays tribute to nature and craftsmanship. This concept is also reflected in the shooting scenes and creative concepts, showing Bally’s image as a contemporary craftsman, integrating the integrity and innovative ingenuity of the brand’s century-old archives.
Bally’s 2023 autumn and winter series advertising campaign stars global brand spokesperson Wang Yuan, and performs with many new-faced models. Under the lens of director Alasdair McLellan, it captures an intimate and natural atmosphere, paying tribute to innocence and youthful vitality.
Bally’s latest autumn and winter series uses classic lines and patterns to outline the design, capturing traditional design details from the brand’s century-old archives. Wool knits, relaxed loose denim and leather textures echo nostalgic warm tones. Delicate accessories feature new silhouettes that continue the brand’s signature style, such as the Bally Scribe collection of handcrafted dress shoes, which also pay homage to Bally’s heritage of luxurious craftsmanship.
