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Fortnite gamers can be cool in real life but can also strengthen their skin with virtual fashion products.
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HAI-Online.com – Premium fashion house Balenciaga make a breakthrough by exploring products that support the gaming world.
Yep, the label led by Demna Gvasalia has just partnered with a video game developer Fortnite, Epic Games.
Collaboration This will launch a collection of hybrid fashion products that can be used in the real and virtual worlds (games).
So that Fortnite gamers can be cool in real life but can also strengthen their skin with virtual fashion products from Balenciaga.
Quoted from Kompas.com, the physical collection of Balenciaga x Fortnite is in the form of hats, hoodie jackets, t-shirts, and accessories that display branding both brands.
If you are curious about what the collection design is, you can visit the official Balenciaga website. But HAI will spill here.
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Denim jacket Balenciaga x Fortnite
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Well, later on, Fortnite video game players will be able to access the Balenciaga virtual store contained in the game.
The virtual store will provide a variety ofkin Balenciaga themed for items that can be used on player characters in Fortnite, such as Pickaxe and Back Bling.
In response to the Balenciaga x Fortnite collaboration, Balenciaga artistic director Demna Gvasalia spoke up.
“Our partnership with Epic Games didn’t actually start with Fortnite,” the leak said.
“This collaboration started with our first video game Afterworld, which we created using Epic Games’ Unreal Engine for the debut of the Fall 2021 collection.”
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“From there, we continue to be inspired by the creativity of the community at Unreal and Fortnite,” explained Gvasalia again.
According to him, further collaboration This creates something that is not only proud but also means that these two collaborators can combine the world of fashion and gaming whose products can be felt virtual and real.
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