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Titled “We Are Pink”, the collection will consist of a series of unisex jewelery and clothing. Each product inside features a circular pink ribbon that has been universally recognized as a symbol of cancer solidarity, alongside of course the Balenciaga logo. (Read Also: Rimowa Launches Two Hybrid Luggage Collections)
According to the page HypebeastThis Balenciaga capsule collection includes a hoodie, long sleeve shirt, and T-shirt bearing the two logos, accompanied by the slogan “WE ARE PINK”.
Later, 10% of the sales of the “We Are Pink” collection will be used to help fund research programs at the Curie Institute. This program aims to demonstrate the usefulness of an early breast cancer recurrence detection method that measures circulating tumor DNA that can be evaluated on a simple blood draw. (Read Also: Justice Launches Special Collection for Tropical Climate)
The capsule collection “We Are Pink” will be launched in conjunction with the Balenciaga SS21 collection.
(tsa)
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