The Balenciaga Monaco bag will be officially released in September 2023. This series debuted at the Winter 23 series show held in Paris in March this year. To celebrate the launch, Balenciaga released a campaign featuring still lifes and portraits, featuring models Eliza Douglas, Vittoria Ceretti and Qin Lei, displayed in window installations in stores around the world.
Known for its oversized silhouette, the Monaco bag is flexible and textured, with rich layers. In addition, this series also has wallets, card holders and other styles, all of which are made of soft leather to create a low-key silhouette, decorated with the classic round-edged brass BB logo. When unfolded, the Monaco is a roomy pocket bag that transforms into a messenger bag when folded, either as an underarm bag or by threading the chunky chain shoulder strap through the eyelets at the corners Wear it on the shoulder to create a variety of styles and collocations.
This month, the creative display installations to match the sale will be unveiled at Galeries Lafayette’s accessories store on Boulevard Haussmann in Paris and the flagship store on Rue Saint-Honoré, which will officially open on July 31. The display method shows the rich and diverse styles of bags.
In order to show the various ways of wearing the bag and its large capacity, multiple realistic human arm models are installed on the entire wall and pillars, showing daily life scenes, and fully presenting the process of taking items out of the bag and actually using them. A series of life-like behaviors, including holding sunglasses, keys and coffee cups, lifting phones, drinking bottled water, opening wallets or unfolding yoga mats, etc. The arm models and walls are covered with the same gray faux suede as the Balenciaga store display cabinets .
This device will first appear in the flagship store of Balenciaga Avenue Montaigne in Paris, and will be exhibited in various stores around the world, including America, Asia, Europe, Oceania, the Middle East and the United Kingdom. Taipei Breeze Xinyi will also be held on September 26. There are special window displays.
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2023-09-07 09:42:33
