In ten years of existence, “Capsus” has to its credit more than 200 films for over 100 million views in total. Meeting with its founder, Guilhem Machenaud.
After shooting, on the tracks of Tourmalet and Col d’Aspin, the advertising film of Porsche, then that of Apple but also of Renault, the Kiosque à Pizza, Bouygues Télécom or Van Rysel (the Decathlon brand of road bicycles) , “Capsus Film” is currently in the spotlight on the big screen of the “Big Screen Plaza”, on 6th Avenue in New York, at number 851 to be exact, a very popular square with New Yorkers.
Three months of broadcast on Big Screen Plaza
“It is a great recognition for our work, but also a great pride for my city to see the name of Bagnères-de-Bigorre on Big Screen Plaza. They noticed us on” Pyrénées en Automne “and our film is broadcast every day for three months at 12:30, “says Guilhem Machenaud, founder of Capsus.
“The covid hit us in the face like everyone else, unable to film with the mask and we could not travel, our business was interrupted. But it went well”, explains Guilhem Machenaud. This advertising film producer (but not only!) Di Bagnères-de-Bigorre and his team used this period to reinvent themselves. And the least we can say is that the interrogation was fruitful.
“It was good in more ways than one. The post-covid effect was quite strong, a real accelerator for us nationwide instead of moving. While we were going abroad a lot before the covid, we were able to shoot a lot more in France. , and above all here, in the Pyrenees, my favorite place in the world. And this period has also allowed us to ask ourselves questions and to sprout a new project, a very beautiful project that will be born in two months, “he said.
From advertising to short films
Among the achievements of Capsus, we can mention his web films (Apple, Porsche, Renault, Dacia, Van Rysel), television advertising (French Football Federation, Kiosque à Pizza, Monsieur Meuble) without forgetting the commercials for Lidl, Wattwiller, 4L, etc. .
“And we also shot our first short film, a fiction titled” Curiosity of Evil. “Produced in Bagnères-de-Bigorre, it has already toured the world. We presented it at various festivals, in Clermont-Ferrand, in Leuven and in Brussels. , (Belgium), Sweden and South Korea. You can find out on Shadowz, the first screaming platform “, invites the young and talented producer from Bagné.
Suffice it to say that the Capsus team has not been inactive in recent months. “We have launched many projects and have been able to focus on developing what constitutes our DNA, which is to bring people here and make our own manufacturing experiences for our customers that we bring to the Pyrenees. I would like them to leave with a a little more than their film, “explains Guilhem Machenaud.
Because this Bagnérais very attached to his valley has never hidden it, if his customers are scattered around the four corners of the globe, it is in his Pyrenees that he feels happy. A love for his homeland that he wishes to share with as many people as possible and in a visible way, his arguments are convincing given the long list of international brands that have trusted the landscapes he chooses but also his particularly demanding, poetic and emotionally demanding films. intense where you always find a piece of Bigorre.
“When I see the chapel of Cieutat (editor’s note currently on the small screen) in the Bouygues commercial, I am happy”, he slips. But her favorite place remains Payolle, its lake and its pine forest. “It’s an ideal playground, but it’s not just the mountains. We are very lucky to be well surrounded, with people willing to lend an environment like a kitchen or even play extras. Every time we make a call on social networks, we have people who respond and I want to thank them. Our success is also thanks to them “.
