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State of Creator Economy in the MENA region — Eleve media – Influencer Marketing
Table of Contents
- State of Creator Economy in the MENA region — Eleve media – Influencer Marketing
- Social Media in the Middle East: The Impact and Role of Social Influencers
- The Rise of Influencer Marketing in the UAE and Saudi Arabia – Meltwater
- Unveiling Influencer Marketing Trends in the MENA Region: An Interview with Dr.Hina Jamil
Statistically, 9 out of 10 arabs use at least one social media platform daily, leading to the rise of influencers with larger audiences. With the surge in the number of influencers, the advertising industry has turned its attention to influencer marketing, with the Middle east leading the GCC market in terms of demand from top-paid influencers.Read more
According to a survey of 100 in-house marketing and dialog experts and brand managers,conducted by BPG Cohn & Wolfe in the UAE,around 43% of marketers spend up to $10,000 per social media campaign.
The Rise of Influencer Marketing in the UAE and Saudi Arabia – Meltwater
In the Middle East, there have already been just over 1,400 news articles that mention ‘influencer’ and over 1,500 social media mentions on ‘influencer’ in the United Arab Emirates (UAE) and saudi Arabia alone in 2020, a 34% increase as compared to 2019.
Unveiling Influencer Marketing Trends in the MENA Region: An Interview with Dr.Hina Jamil
The Middle East and North Africa (MENA) region has emerged as a hotspot for influencer marketing, with sponsorships and collaborations becoming integral to brand strategies. As social media usage surges among Arabs, businesses are increasingly turning to influencers to reach a broader audience. In this interview, our Senior Editor discusses the state of the creator economy in the MENA region with Dr. Hina Jamil, a renowned expert in digital marketing and social media strategies.
Editor: Dr. Jamil, can you provide an overview of the current state of the creator economy in the MENA region? Dr. hina Jamil: Absolutely. The creator economy in the MENA region is flourishing, largely due to the pervasive use of social media. Statistically, 9 out of 10 Arabs use at least one social media platform daily, which has led to the rise of influencers with larger audiences. As the number of influencers grows, the advertising industry is increasingly focusing on influencer marketing, notably in the Gulf Cooperation Council (GCC) market. Editor: How critically important is the role of social media influencers in the marketing strategies of businesses in the UAE and Saudi Arabia? Dr.Hina Jamil: The role of social media influencers in the UAE and Saudi Arabia cannot be overstated. A survey conducted by BPG Cohn & Wolfe revealed that around 43% of marketers spend up to $10,000 per social media campaign. This highlights the considerable investment brands are making in influencer partnerships,underscoring the influence these individuals have over consumer behavior and purchasing decisions. Editor: What trends have you observed regarding the growth of influencer marketing in the UAE and Saudi Arabia? Dr. Hina Jamil: There has been a notable increase in the number of articles and social media mentions related to influencer marketing in the UAE and Saudi Arabia in 2020, marking a 34% rise compared to 2019. This surge in interest and activity reflects the growing recognition of influencers as powerful brand ambassadors. Brands are increasingly leveraging these partnerships to enhance their visibility and credibility. The creator economy in the MENA region is experiencing rapid growth, driven by the significant influence of social media platforms. Influencers have cemented their place in marketing strategies, particularly in countries like the UAE and Saudi Arabia, where significant investments are being made in influencer partnerships. The rising deployment of influencers and their impact on brand strategies highlight a shifting landscape that businesses must navigate to remain competitive.Understanding the creator Economy
The Role of Social Influencers
the Growth of Influencer Marketing
Conclusion
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