[국감브리핑] Jeong Yeon-wook “Using the national team to make money… “We need to improve”
Ahn Se-young, national badminton player. 2024.10.22/News 1 It was pointed out that the Badminton Association forcibly mobilized athletes, including 2024 Paris Olympic gold medalist Ahn Se-young, to advertise for sponsoring companies without any appearance fees or consent forms.
According to People Power Party lawmaker Jeong Yeon-wook, a member of the National Assembly Culture, Sports and Tourism Committee on the 25th, the Badminton Association signed a sponsorship contract with Yonex last year and promised that its players would appear in free promotional events for 14 days.
Representative Jeong said that the association mobilized not only the national team but also aspiring players under the age of 13 for this promotional contract, but it was confirmed that they did not obtain the consent of the players and did not pay appearance fees.
Athletes were mobilized individually or as a group for photo shoots, promotional events, and advertisements in accordance with sponsorship contracts unilaterally concluded by the association.
<img src="https://dimg.donga.com/wps/NEWS/IMAGE/2024/10/25/130292684.1.jpg" alt="Details of Yonex promotional activities for the 2023-2024 national team (provided by Rep. Jeong’s office)”/>
Details of Yonex promotional activities for the 2023-2024 national team (provided by Rep. Jeong’s office) In the case of Ahn, he was mobilized for three photo shoots during the World Championships last year, and was mobilized for a sponsor promotional event after the Japan Open.
In addition, 20 Asian Games athletes appeared in July of last year and 11 Olympic athletes appeared in Yonex’s corporate promotional advertisement in May of this year. At this time, there was no payment of model or appearance fees.
The Badminton Association explains that players’ free appearances in advertisements are ‘in accordance with internal regulations.’ However, the Korea Sports Council said, “There is no regulation that requires athletes to appear as models for free at the International Olympic Committee (IOC) or the Korea Sports Council,” and “(appearance in advertisements) is carried out by sponsors after signing individual advertising contracts with athletes.”
Rep. Jeong said, “The association, which was supposed to support the national team, mobilized them to make money,” and added, “Athletes are not slaves that the association can manipulate for free. “Unscrupulous practices must be improved,” he demanded.
(Busan = News 1)
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