Ten days ago, Baden-Württemberg became “The Länd”. This is the name of the new advertising campaign with which the state government primarily wants to attract skilled workers from abroad for the state with the unpronounceable name.
In London, one of the typical taxis, called Black Cabs, is now advertising for southwest Germany. The Black Cab became a yellow one, labeled with the Ä typical of the advertising campaign. This is how England becomes England.
Trade relations should be emphasized
Prime Minister Winfried Kretschmann (Greens) sent the taxi on its way in London on Monday. The head of government is currently touring Great Britain with a delegation from politics, business and science.
In the evening he opens a new Baden-Württemberg office in London. It is supposed to build bridges between Baden-Württemberg and Great Britain after Brexit. The representative office is the tenth that operates the country.
The British Secretary of State for Economic Affairs Greg Hands and the German Ambassador Andreas Michaelis are also expected to attend the ceremony.
“With our Baden-Württemberg office we want to establish a visible anchor locally,” Kretschmann announced in June. Great Britain remains one of the most important trading partners despite Brexit. The representative office should take this into account.
The southwest already has several other foreign representations, for example in the US city of San Francisco, in India and Israel.
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