© Viber
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Bad, Sedlarov, bad “is among the most shared stickers in 2021 among Bulgarian users of the Internet application for messages and conversations Viber (” Viber “), the famous replica of the famous Bulgarian comedy film” Dangerous Charm “. This became known at a press conference of executives of the company Rakuten, which is behind Viber, some of which are Bulgarians.
According to the presented data, Viber is the most used communication application in Bulgaria, holding more than 90% market share.
In 2021, nearly 530 million calls were made in Bulgaria via Viber, and 13 billion messages were sent. The duration of conversations between consumers in Bulgaria last year was an impressive 50 million hours. According to the company’s data, the increase in the number of calls and sent messages for the past year compared to 2020 is 11%.
700 million stickers have been exchanged by Bulgarian consumers, and about 2 million Viber lenses (augmented reality filters) have also been created and presented on the market in the autumn of 2021.
Users in Bulgaria have used the application most intensively during popular national holidays, New Year, St. Valentine’s Day and March 8.
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In business in Bulgaria, chatbots have seen a remarkable increase of 26 percent, as well as a 30 percent increase in consumer engagement with chatbots. There is also an increase of 71 percent in the delivered business messages in the Bulgarian sector of Viber, and there is an increase of 46% in the new business message profiles in the application.
It was reported that direct conversations between consumers and companies increased by an impressive 237 percent in 2021 compared to the previous year.
The growth of transactional messages (order confirmations, tracking of deliveries, reminders for meetings) is 52 percent.
Top industries using business messages in the Bulgarian “Viber”
– 39% share of the financial
– retail trade – 27%
– logistics – 19%
– food industry – 6%
– telecommunications – 5%.
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Last year, Viber remained the preferred tool for Bulgarian government institutions in communicating with citizens, the company said. For example, the COVID-19 chatbot in Bulgaria informs its nearly 90,000 subscribers every day about the epidemic in the country. In 2021, Viber began a partnership with EasyPay, which allows users to check and pay their bills quickly and easily in the application.
The application is great
Viber’s strategy for consumers and brands in the future is to become a super application, Rakuten announced today. This means that it is the only entrance for many services. In this respect, East Asia is a “pioneer”, as users’ access to the Internet there is mainly via telephone, not desktop.
According to quoted data for Internet consumption, which are not on Viber, but it was not specified whose they are, there is a 71% increase in the time spent by users in the three most used applications, as well as almost 50% increase in time in a single application.
According to the same data, users spend much more time on the Internet in messaging applications than on social networks.
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