Nike announced revenues for the quarter from June to August and showed that it had handled the pandemic more than well, earning $ 10.6 billion, or 243 billion crowns. Compared to the previous quarter, it doubled its performance.
–
The amount is only one percent smaller than in the same period last year, thanks to the 82 percent growth in digital sales and revenues from the world of ones and zeros thus offset the decline caused by closed branches. At that time, Nike’s sales fell by as much as a third.
–
After online sales brought such results, the company’s shares shot to records. Therefore, it is no wonder that Nike is considering long-term changes. Nike CEO John Donahoe told the BBC that the move to online sales could become a “new norm”. According to him, the digital world has completely engulfed customers.
–
The company’s CFO Matthew Friend said that the restructuring of the company would cost at least 200 million US dollars (4.6 billion crowns), but it would speed up the company’s digital business. He also predicted that the numbers would increase during this fiscal year. In addition to online sales, the reopening of stone shops, which Nike has 1096 worldwide, also contributes to.
–
The increase in sales is reported not only by Nike, but also by its competitors. Adidas has seen it mainly in the last month. The Canadian company Lululemon, which sells mostly yoga equipment, again registered a 157 percent increase in online sales. One of the reasons for such a high increase is exercise and sports in quarantine, to which many people succumbed.
—
