The video is one of the few from the 1990s to exceed 1 billion views on YouTube. The others include Guns N ‘Roses and “November Rain” (1.76 billion views to date), “Smells Like Teen Spirit” from Nirvana (1.38 billion views), “What’s Up” from 4 Non Blondes (1.19 billion views), “Zombie” from The Cranberries (1.16 billion visits) and “I Will Always Love You” from Whitney Houston (1.15 billion visits).
The Backstreet Boys, the quintet formed by Nick Carter, Howie Dorough, AJ McLean, Brian Littrell and Kevin Richardson, they have continued to interpret “I Want It That Way” in the years since it topped the charts in 1999. The song was nominated for three Grammy Awards and is ranked 240th in the magazine’s “500 Greatest Songs of All Time” 2021 update. Rolling Stone.
The music video was directed by Wayne Isham. The song was written by Swedish composers Andreas Carlsson and Max Martin, produced by Martin and Kristian Lundin. “I Want It That Way” It has been widely covered and parodied since it was released more than 20 years ago.