Bachelor of Advertising and marketing HELMo Liège Promoting larger training idea

The aims of the EU

In advertising and marketing coaching at Helmo, this unit contributes to creating the talents of strategic judgment and evaluation of enterprise technique so as to suggest wise proposals that enable the event and development of the corporate within the aggressive atmosphere her

The EU works on the next AATs:

– Make a strategic evaluation of the corporate and the atmosphere utilizing the newest applied sciences
– Transfer from strategic advertising and marketing to operational advertising and marketing by creating a advertising and marketing plan that integrates finances points
– Develop tender abilities, combine into knowledgeable atmosphere, change its evolution and help change
– Undertake and handle initiatives

Content material of the EU

The enterprise technique course is a theoretical course with illustrations of sensible instances that enable learners to check their data and understanding of the ideas coated.

Contents:

• Introduction to the Technique
• Enterprise technique
  • exterior and inner evaluation based mostly on key instruments and indicators
  • –> strategic judgment
  • Definition of the corporate’s strategic areas of exercise and their aggressive methods.
  • Discover new strategic places (new enterprise fashions –> to permit the expansion of the corporate and/or DAS).
• Company technique:
  • evaluation of the corporate’s enterprise portfolio and allocation of assets to every DAS
  • evaluation of development alternatives
  • Definition of technique
• Company/Enterprise Strategic Plan

Feedback:

• Some chapters of the course shall be studied outdoors the course based mostly on books (which college students have already obtained in Bac1) and/or notes from the instructor. These matters may be the topic of examination questions.

Studying outcomes focused by the EU

Ideally, on the finish of this unit, college students ought to be capable of:

• To investigate the scenario of the corporate
• To summarize the market and its particular environments; establish the alternatives and threats and key success components related to this market
• To explain the corporate, its technique from creation to development technique
• To establish the corporate’s strategic potential and ensuing aggressive benefit in addition to its strengths and weaknesses
• Primarily based on the evaluation, suggestions could also be instructed for the longer term
• To current the outcomes of the evaluation and evaluations in writing and/or orally.