Marketing is an essential part of a business, not only to attract customers, but also to provide intelligence to the management team to support effective decision-making and planning. Throughout this degree course, our modules will provide you with specialized knowledge along with a range of practical skills that will enable you to become an effective professional in this field. Arden student wins silver at Tokyo Olympics Course Summary This program covers the main tools and theories of marketing and how to apply them to real-world situations. Arden University’s online BA (Hons) Business (Marketing) (CMI) will develop your communication skills and prepare you for your next career steps. Arden’s flexible study mode allows you to build your business skills around your existing commitments. This program will also equip you to gain the marketing knowledge that will help you take your next steps in the world of business. Chartered Management Institute (CMI) accreditation of this program means graduates will receive a Level 5 Diploma in Leadership and Management to help you stand out from the crowd. Level 4 Course Modules Developing Personal and Management Skills You will need strong management skills, whether you work in a multinational corporation or a micro-enterprise. Starting with your own personal management, you’ll work your way up to team management and then learn to apply motivation, conflict management, and empowerment theories to larger organizations. Understand the business environment Familiarize yourself with the business structure and stakeholder responsibilities. With this module, you will begin to understand basic business concepts such as supply and demand, competition, markets, and government effects. Marketing Principles This module begins with basic definitions, after which you will learn to analyze broader businesses and markets. You’ll also learn how to segment markets and apply dynamic marketing tools to your marketing strategy. Introduction to Finance A basic understanding of finance is a great asset, and this module will guide you through how companies manage their books, prepare accounts, and inform business decisions. You will be better equipped to make an impact in your organization. People in Organizations Successful organizations know how to lead and motivate their people, and this module explores the things that motivate people. You will learn how teams work best and how to manage change effectively. Marketing Communications Create marketing strategies using segmentation, targeting and positioning with this module. You will also delve into CRM (customer relationship management) and learn other skills such as media planning, branding and digital marketing. Level 5 Managing across cultures Global business requires us to take national cultures into account. This module asks how our products will perform in different markets, how to facilitate a multicultural workforce, and other critical topics for modern business. Business Processes The way you work should be designed and managed to make the most of your time and money. In this module, you will look at issues such as benchmarking, supply chain management, and whether a project has been successful. Business and Entrepreneurship Entrepreneurs at all levels need certain tools and techniques that allow them to prosper. This module is about how to move forward in large companies, from early innovation to early growth and beyond. Business Analytics How organizations use the vast amounts of data they produce can make the difference between success and failure. This module seeks to find, extract, work with, analyze and interpret data, developing the skills to design your own data collection project. Market intelligence Face the million dollar question: what makes people decide to buy? Find out how research is conducted and how branding affects purchasing decisions. You will learn to evaluate the competition and take care of your customers, whether you are selling to companies or to the public. Marketing Planning This module walks through the marketing mix and will take a detailed look at the fundamental theories and techniques for planning and executing marketing strategies for new products and services. Level 6 Contemporary Management Issues Using the most current thinking, this module investigates issues facing managers today, including sustainability, moral and ethical choices, and corporate values. You will reflect on the changing world, including globalization, the communities we live in, and the ways our economic landscape is changing. Strategic Management Learn how to design the roadmap to lead your business to success in this module, applying a variety of strategic theories and techniques. You’ll see mergers and acquisitions, working with partners, national and international planning, and the ways organizations execute their plans through effective change management. Managing Yourself and Others This module continues the theme of supporting and developing yourself and others. Learn stress management techniques, positive thinking, and assertiveness development, along with tools for creativity and decision-making. It will examine everything from recruiting to managing the team. International Management Delve into the ways that international companies function with teams around the world. Learn to manage remote teams with cultural differences, using the most effective techniques. Research and Dissertation Methods With your supervising tutor, you will determine an interdisciplinary area related to your career to research, giving you the opportunity to specialize in an area of the program that has most interested you. Industry Associations When you enroll in the BA (Hons) Business (Marketing) (CMI) course, you will have the option to participate in the following business skills development programs: Cisco Networking Academy Get a real-world grounding in most valuable technical skills today. Use real equipment, software, and simulators to gain technical knowledge in at least 1-2 high-demand job areas. Salesforce Trailheads There are 140 Trails and 520 Badges to choose from, covering many aspects of business, IT, and using Salesforce as a management tool. How does it work? Participation with our industry partners is completely voluntary. Your participation in or decision not to study these additional extras will have no effect on your degree or any grades you earn. What our students say: “I would definitely recommend Arden because you learn to research and solve problems on your own, and you have a backup with tutors if needed.” marcel wahrhaftig, BA (Hons) Business (CMI) Germany “Distance learning has given me a lot of flexibility, which has been essential. I am honored to study while working and raising a family.” Laura Benson, BA (Hons) Business (Marketing) UK Eligibility Requirements: To be eligible for this course you should normally have: Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; OR Completed a recognized access program, or equivalent. For students whose previous learning was not taught in English: IELTS 6.0 or equivalent (not less than 5.5 in any item). If you have work experience We positively encourage and consider applications from those who can demonstrate their motivation to study the programme. We will ask for your personal statement, along with your CV and references to support your application.
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