Axel Springer, the German publishing company, has announced a comprehensive restructuring of its “Bild” brand as part of its “Digital Only” strategy. The company aims to continue growing digitally and increase visits and subscriptions to its “Bild Plus” platform. The restructuring will involve reducing the number of regional editions from 18 to 12 and implementing cost-saving measures such as reducing the local pages and local sports pages. The regional editions of Hamburg and the North, Frankfurt, Rhine-Main, and Munich will remain in place, while smaller locations will be closed by the end of the year.
The reorganization will also involve changes to the organizational structure, with the functions of editor-in-chief, editors, proofreaders
How does Axel Springer’s restructuring of its “Bild” brand align with its “Digital Only” strategy?
Axel Springer, the German publishing company, has recently announced a comprehensive restructuring of its “Bild” brand as part of its “Digital Only” strategy. This move is aimed at furthering the company’s growth in the digital realm and attracting more visits and subscriptions to its “Bild Plus” platform. As part of the restructuring, there will be a reduction in the number of regional editions from 18 to 12.
To achieve cost-saving measures and optimize operations, Axel Springer plans to reduce the local pages and local sports pages within the “Bild” brand. Additionally, smaller locations will be closed by the end of the year. However, it is worth noting that the regional editions of Hamburg and the North, Frankfurt, Rhine-Main, and Munich will continue to operate.
The reorganization will also bring changes to the organizational structure of the “Bild” brand. While the specific details regarding the functions of editor-in-chief, editors, and proofreaders have not been provided in the search results, it can be inferred that the restructuring aims to make the brand more engaging and adapt it to the digital landscape.
Overall, Axel Springer’s restructuring of its “Bild” brand is driven by its commitment to a digital-only future for news media. By streamlining operations, focusing on digital growth, and implementing cost-saving measures, the company aims to optimize its “Bild Plus” platform and continue its success in the evolving digital landscape.
