AXA is pushing ahead in health insurance. Direct Assurance, the brand of the French insurer specializing in distance selling, announced this Thursday its launch on the complementary health market for individuals. The online brokerage firm has until now focused on auto and home insurance.
“It’s a growing market […] very little developed on the digital and on the direct ”, explains Olivier Mariée, the boss of Direct Assurance, even if he is already targeted by players such as the online broker Santiane. Knowing that employees are covered by complementary health insurance negotiated at company level, Direct Assurance will particularly target retirees. A market driven by the aging of the population.
–
