Jakarta, CNBC Indonesia – The news of the large number of new car models being released near the end of the year makes consumers delay until they cancel the purchase of the old model. So that the wave of cancellation of the purchase of the old model ensued. This happened to the Toyota Avanza to the Mitsubishi Xpander.
The waiting decision from many consumers is very reasonable. In recent times, social media has been shocked by the emergence of several variants suspected of being a new model, one of which is the Avanza Veloz.
The rumors of the emergence of many new cars at the end of the year turned out to have an impact on car sales in October 2021. One of the Toyota dealer salespeople who was contacted CNBC Indonesia, admits that many potential consumers deliberately hold back on buying old Avanza models because they want to see the new car first, and don’t want to regret it later.
“Many, there are several customer Me too, he said he’d let me know if there were any details. In me, there are 3-4 people who are deliberately waiting,” said a Toyota saleswoman in Jakarta who did not want to be named CNBC Indonesia.
“There are also those who want to buy the current model (Avanza) Veloz GR, but he says he can bear it, instead of regretting it, I’ll just wait,” he said.
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Photo: Toyota Veloz. is Toyota Veloz. is- – |
The dealers can not do much if consumers prefer to wait for a new car. If you push to buy the current model, the risk is that consumers will run to other dealers. In order to keep consumers willing to make transactions, the choice is to supply new car information when there are developments.
What about the Mitsubishi Xpander? it turned out to be the same. The issue of the birth of the new Xpander affects the sales of the old model.
“There are (purchase cancellations), but not many (who withhold purchases), because the current discount is pretty good,” said a Mitsubishi dealer salesperson who declined to be named to CNBC Indonesia, Wednesday (27/10/21).
The APM parties of the two car brands are still keeping their mouths shut, including Toyota. Will Toyota present the All New Avanza?
“I can’t comment yet on new products,” said the Marketing Director of PT Toyota-Astra Motor (TAM) Anton Jimmi Suwandy, some time ago.
However, Toyota insists the issues surrounding the new Avanza are said to not affect consumers’ decisions to buy the current Avanza model. This issue does not make the sales of the current Avanza model go down.
“Currently there are no sounds like that from the dealer. This morning I also just came from the dealer, so far (so far) I haven’t heard anything,” said Anton
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