With the aim of raising awareness about breast cancer, the 19th edition of the Avon Crusade is held in Peru. This activity seeks to raise funds for education, prevention and free screenings for the early detection of this disease.
Due to the COVID-19 pandemic, this event will be held again virtually. And thousands of people are expected to join this cause.
“At Avon we believe that a better world for women is a better world for all, so we fight with them for the causes that are most relevant to them.”, says Giovanna Chuquipiondo, General Manager of Avon Peru.
According to the League Against Cancer, breast cancer is the leading cause of death for many women in Peru. He even announced that 5 women die a day and around 7 thousand cases get worse every year.
Therefore, the Avon Crusade seeks to raise funds for the League Against Cancer, so that more women can detect this disease early. For nearly 30 years, the cosmetics company, through its foundation, has raised more than $ 943 million worldwide and has helped more than 180 million women.
With regard to Peru, 617 thousand dollars have been collected to date, with the Peruvian League Against Cancer as the main beneficiary. For this 2021, the brand will donate 49, 656 dollars.
“Since 2003 we have worked together with Avon to communicate the importance of prevention in combating this disease… 85% of breast cancer cases are diagnosed in an advanced stage and only 15% in an early stage. This year, we hope to be able to educate more women in more renewed and modern ways to continue our mission of support. ”, said Adolfo Dammert, President of the League Against Cancer.
Those who wish to participate in the Avon Crusade against breast cancer, the run and walk, this will take place from October 17 to 24, 2021. Participants will be able to choose between a 5K run or walk or a 10K run on any of the dates . The registration fee is S / 29.90, this includes a kit with a t-shirt, cap, medal and products from the affiliated sponsors. For more information, visit Avon’s social media and website.
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