During the period of containment, new consumer trends emerged. Indeed, the health crisis linked to the Covid-19 has completely changed the consumption habits of Moroccans.
Witnessing its changes, the Avito platform unveils the results of its latest sector study of the used car market, carried out during the coronavirus crisis. The result is a change in research trends on the platform, in particular with the approach of deconfinement.
If the start of the health crisis was difficult for the used car market with an 89% drop in supply, from the ten days before confinement, gradually, supply resumed and accelerated from May 25.
According to the study, between May 25 and June 12, daily supply increased threefold, reaching usual pre-crisis levels. Avito notes that the top three have maintained their supply of private vehicles. Renault / Dacia thus remains in first position, with an average of 300 daily announcements. Peugeot comes in second with an average of 200 announcements per day and Volkswagen comes in third with 190 daily announcements. “The crisis has had a similar impact on all car brands. The same goes for premium brands, with a top 3 made up of Mercedes, BMW and Land Rover. ”We explain to Avito.
Regarding demand, the study noted a sharp drop from the ten days preceding confinement (-63%), then a gradual recovery over the duration which accelerated from 23 May. We note a demand higher than that of the pre-crisis, which relates more to the Renault brands (20,000 daily requests), Peugeot (16,000 daily requests), Volkswagen (15,000 daily requests), Dacia (12,000 daily requests) , Hyundai (7,000 daily requests) and Citroën (6,000 daily requests).
Demand levels for premium vehicles are generally higher than those of the pre-Covid-19, with strong growth recorded with Mercedes and BMW (+ 15%).
If the average prices of passenger vehicles have, for the moment, not suffered any major impact, with the exception of Peugeot which has recorded 18% growth since the beginning of April, premium vehicles have experienced an increase up to 50% higher than the average prices observed in normal times.
The study shows a general upturn in supply and demand, with a marked acceleration in demand compared to supply, whether for passenger cars or premium vehicles.
AL
