Is there a new way for marketing managers to properly reach target groups in 2024? If you believe the three entrepreneurs who wrote the book, yes. Many marketing books use new word creations for systems that have been known for a long time – old wine in new bottles, you know that.“Pack up.
After 15 years of marketing, a successful revolution like NEONSPLASH Paint-Party, it was important for us to create a system that can be easily applied in any business. A system for a common thread in marketing.Siamak Ghofrani, Co-Founder of MUYDOZO
After a friendly introduction in which they present their successful entrepreneurial story, the hunt for traditional marketing systems begins. Above all, the persona and the expensive workshops associated with them are demonized and dismissed as outdated. Admittedly, their argument is strong if you build people on intuition instead of data and don’t develop them continuously and therefore in an agile way.
The entrepreneurial story is so important because it explains the skills they acquired in practice, which is so important to this book. With more than a million event tickets sold for self-created events, 95 percent of which were sold through Facebook Ads, they have acquired a large pool of data.
All forms of digital communication generate valuable data that gives us insight into the behavior and preferences of our target group.Anna Müller, Co-Founder of MUYDOZO
This brings us to perhaps the most important foundation of avatar hacking – the data. How to get internal and external data is explained in detail in the book. A list of many data sources helps the reader to build and expand their own database in practice. Valuable tips especially about advertising libraries have a special place for the attentive reader, which takes the online marketing to a new level.
All in all, Anna, Siamak and Florian manage to convey new marketing knowledge and, compared to many other niche books, consistently use lively language that made me laugh in many places . What the Americans have been telling us for decades with their special literature is finally coming to this country thanks to these three.
So go to the book, it’s worth it, marketers. The book was published by Haufe, you can find it for example at Amazon yesterday.
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2024-08-01 12:07:47
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