The last time I saw him I told him I was going to write this article to force myself to do it. Because it deserves it. And it is that this sector is indebted to José Luis Bravo, manager of ASER and the best president of Ancera, it could be said that since its foundation.
It has cost him the reprimand of his own group, which is the one that pays him and decided to separate him from the bosses, but there is a before and after for Ancera after José Luis Bravo passed through the presidency. And it is true that on his departure he received recognition from the sector, from Benito Tesier on behalf of the manufacturers’ association, from his board of directors, which is like saying from the entire distribution, and from his team, from that team that he has contributed to train but who, above all, has made it grow with his way of managing it. But it’s not enough.
If the after-sales were a municipality, a street would have to bear its name. And without a doubt the gold insignia of his employer on his lapel. Because she inherited an association that smelled like mothballs and brought it to modernity. An unappealable truth.
“Work, soul, passion and leadership” said Bravo himself who put his management. And Carlos Martín, his general secretary, highlighted his approach “in the market, in communication, in marketing”. And mixing it came out a new Ancera. The one that Nines García de la Fuente has now inherited, another very different Ancera. And she is because of the way she exercises that leadership, giving wings to her people, a team that has reached its best version thanks to her.
We do not understand each other in business, we do not actually do it, but to César what belongs to César: there has not been a president of the distributors’ association who has done more for the association in terms of professionalizing its structures, image and public projection . Also giving him a joy that always adds up.
I owed him this item. I owed it to myself. The sector is a better place since José Luis Bravo entered it. My gratitude is evident.
Miguel Angel Prieto
