The digital platform “Autoparts from Spain” is positioned as a fundamental driver in the promotion and export of Spanish automotive products in international markets. Since its launch in October 2018, this initiative supported by SERNAUTO in collaboration with ICEX España Exportación e Inversiones has gained significant momentum, consolidating itself as a top-level digital showcase for Spanish automotive suppliers.
Proof of this are its more than 91,000 visits to its website, as well as its more than 60,000 impacts on social networks, an irrefutable sample of the attention it has captured from the global audience. A project that seeks to highlight the excellence of automotive components manufactured on national soil, as well as the robustness of the export capacity of the Spanish industry.
“The platform has become an excellent showcase for Spanish automotive suppliers in international markets and a key tool to generate synergies and relational impact with the main operators in the sector, both at the supply chain and spare parts level,” he declared. María Begoña Llamazares, Market Manager of SERNAUTO and spokesperson for Autoparts from Spain, who also revealed details about the marketing and communication strategy in which this platform is integrated.
“The marketing and communication strategy is perfectly defined around the dissemination and promotion of the brands participating in the initiative. To achieve this, this edition has designed a powerful promotional campaign supported by international fairs of reference in the sector, focusing efforts on generating visibility among professionals who attend them from all over the world and promoting business contacts.
One of the strengths of “Autoparts from Spain” lies in its availability in several languages, including Spanish, English and French, making it an accessible resource for a diverse audience. In addition, it offers detailed information, images and videos of each company’s products, serving as an essential complement to the companies’ international marketing plans.
Looking to the future, the platform has an ambitious digital marketing and communication plan in mind for the year 2024. This plan will focus on brand promotion at key sector fairs, such as Automechanika Frankfurt and IZB, where “Autoparts from Spain” It will seek to increase visibility and highlight the export capacity of Spanish automotive suppliers.
In addition to participating in international events, “Autoparts from Spain” will continue to strengthen its presence in international media through press releases, opinion articles and interviews, as well as commercial campaigns on social networks.
2024-02-28 17:33:40
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