AVTOVAZ, the Russian automobile manufacturer, has expressed positive feedback on the results of the first month of online sales of Lada cars at factory prices. Representatives of the automaker shared their assessment with the Russian newspaper “Rossiyskaya Gazeta”.
According to AVTOVAZ’s press service, the program showed extremely high efficiency during the pilot launch in September, with a conversion rate to purchase four times higher than the average on the website.
The automaker has observed consumer interest in this method of sales and is considering expanding the range of models offered in the promotion. More detailed information on this will be published by AVTOVAZ in early November.
It is worth noting that online sales of Lada Granta models in the Standart and Granta Drive Active configurations began at the end of September. Through the online service, these cars can be purchased at factory prices – 669,900 rubles and 910,900 rubles respectively, by making a down payment of 10,000 rubles and arranging a loan with an interest rate of 10.5%. Buyers will need to visit Tolyatti to receive their paid-for vehicle.
What factors contributed to AVTOVAZ’s high conversion rate during the pilot launch of their online sales program?
AVTOVAZ, a leading Russian automobile manufacturer, has expressed great satisfaction with the initial month of online sales for their Lada cars at factory prices. In a recent interview with the Russian newspaper “Rossiyskaya Gazeta,” representatives from AVTOVAZ shared their positive feedback on the results.
The press service of AVTOVAZ reported that the online sales program demonstrated remarkable efficiency during its pilot launch in September, with a conversion rate four times higher than the website’s average. This outstanding performance reflects the strong interest from consumers in this sales method.
In response to this overwhelming response, AVTOVAZ is considering expanding the range of car models offered in this promotion. Further details regarding this expansion will be provided by AVTOVAZ in early November.
It is important to note that online sales for Lada Granta models in both the Standart and Granta Drive Active configurations commenced at the end of September. Through the online service, buyers can purchase these cars directly from the factory at the price of 669,900 rubles and 910,900 rubles respectively. To secure their purchase, buyers are required to make a down payment of 10,000 rubles and arrange a loan with an interest rate of 10.5%. Once the purchase is finalized, buyers will have to visit Tolyatti to collect their paid-for vehicle.
Overall, AVTOVAZ is thrilled with the success of their online sales program and is looking forward to expanding their offerings to cater to the increasing consumer demand.
That’s great news! Can’t wait to see what new models will be added.