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(Elbil24): For many years, Twitter has been an especially important channel for posting news and commentary for nearly every global automaker — and their managers. The platform has proven to be very effective when someone wants to spread something quickly and to a large number of people, not least in the media industry.
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It led to reactions
On October 27, it finally became clear that Elon Musk’s announced takeover of Twitter was a fact. The Tesla founder had a whopping $44 billion on the table and immediately embarked on an extensive slashing and restructuring process for the social media platform.
This hasn’t gone unnoticed by the auto industry, which naturally sees Musk and Tesla as perhaps the biggest competitor in the electric sphere. Particular attention has been paid to the fact that brands such as GM, Buick, Cadillac, Chevrolet and GMC have not tweeted a single time since the acquisition, writes InsideEvs.com. These are all brands under the umbrella of General Motors.
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Confirm the concern
Since then, General Motors has openly confirmed that this is about Musk being behind the takeover.
“With a competitor owning the platform, it’s important for us to ensure that our advertising strategies and data can be handled securely. Twitter is just one of many channels out there, and we choose channels and platforms that are most effective at any given time.”the company wrote in an email to Automotive News.
Nor did the top executives of the various auto brands tweet after the takeover.
However, other automakers have continued to tweet as before, writes InsideEvs. However, Volkswagen Group (including VW, Audi, and Skoda, among others) is said to have halted all paid activity on Twitter until further notice.
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Big changes
After Musk took over Twitter, it became known, among other things, that he wants to cut the company’s staff by half (about 3,700 employees). He also announced that he will tighten guidelines for home office usage in an effort to get all employees back to the office, he writes Campaigns.
