By Redacción PortalCruceros.cl
@PortalCruceros
Australia’s Adventure Travel Company Aurora Expeditions appointed Hayley Peacock-Gower as its first Chief Marketing Officer, a newly created role to drive the global growth of the Aurora brand.
With over 20 years of strategic branding, marketing and media experience for a variety of Australian and global brands and agencies, including News Corp, Fairfax Media, Leo Burnett and Canon, Hayley will spearhead the company’s marketing operations around the world. .
“Hayley is a top talent, passionate and meaningful addition to the executive leadership team,” said the Executive Director of Aurora Expeditions Monique Ponfoort. “Her extensive experience and skills will go a long way in building the marketing, content and strategic partnership platform that will drive the growth of the Aurora brand,” added the executive.
Peacock-Gower’s appointment comes at a key moment for Aurora Expeditions with the launch of its second specially designed ship, Sylvia Earle, in 2022, and a return to expedition of small ships to Antarctica from January 2022.
“This is an incredible opportunity to innovate with new content and transformative experiences that will drive interest and demand while positioning the brand for future growth,” he stated. Peacock-Gower.
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