According to figures from Médiamétrie published Monday, December 30, the audience share (pda) of TF1, all categories of viewers combined, fell by 0.7 point to 19.5%, falling for the first time under 20% mark since its creation in 1975 and its privatization in 1987.
The chain suffered from an unfavorable basis of comparison, after a 2018 vintage worn by the World Cup and the victory of the Blues. But the Bouygues group subsidiary still dominates the podium, and continues to monopolize the best audiences, as illustrated by the recent successes of the “Bazaar of charity” or “Mask Singer”.
It claims 85 of the 100 most watched programs of the year (10.7 million viewers for the Women’s World Cup), and even 100% with its main target, “women under 50 responsible for purchases “(or FRDA).
Next are France 2, still in good shape at 13.9% bw (+0.4 point) and France 3 (-0.1 point to 9.3%) which is still ahead of M6 (-0.2 point to 8.9 %). But the latter, which has just strengthened by buying the children’s channel Gulli, highlights its solid evening scores with the female audience.
Records for Arte and L’Equipe
Canal +, meanwhile, takes a few colors: the channel, which has established several strategic alliances (Netflix, BeIN, Disney +) and is back in force in football, regains 0.1 point to 1.3%.
As for news channels, BFMTV (-0.3 point to 2.3%) remains the undisputed champion, but it suffered from its standoff with telecom operators Free and Orange, and from more competition muscular.
LCI, 25 years after its launch, reaches for the first time 1% bw (+0.3 point), while CNews (+0.1 to 0.8%) is driven by the highly publicized arrival on its grid by Eric Zemmour. Franceinfo closed the market with 0.5% (+0.1).
Among the other channels, Arte has an audience at its highest, at 2.6% (+0.2 point), driven by the cinema (for example, it came close to the 10% audience with “Ruthless” by Clint Eastwood) or “28 Minutes”.
And, on a different note, L’Equipe also improved its record (+0.2 points to 1.4%), despite the absence of the Olympic Games or the Men’s World Cup this year.
Within TNT channels, Cyril Hanouna’s bagou could not prevent TMC (+0.1 point to 3.1%) from gaining control over C8 (-0.1 to 2.9%) .
Finally, by groups, France Télévisions (28.9% of share) increased its lead over TF1 (27.2%), while M6 benefits from the integration of Gulli (14.5%).
The Canal + group picked up colors at 6.2%, as did NRJ (NRJ 12, Chérie 25) which rose to 2.6%, while Altice fell (to 5.9%).
Multiplication of offers
In addition, still according to Médiamétrie, the time spent every day by the French in front of television (all types of screens combined) has decreased this year by 6 minutes, to 3:40 on average.
Figures that do not include the time spent by the French in front of online video services like Netflix or Amazon, which are attracting an increasingly large audience.
To the point that France Télévisions, TF1 and M6 are preparing to launch by the end of March 2020 a common online platform, Salto, to cope with this unprecedented shift in the uses of viewers.
A launch which already promises to be one of the highlights of the year 2020 for PAF, and which is part of a movement of multiplication of online offers (Disney +, Apple TV + …) .
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