With the new Audi Q8 e-tron debuted the logo of the four rings revisited. Despite an almost identical geometric development compared to the previous one, the renewed four rings enhance the two-dimensional drawingproposing a more modern and graphically refined look. As the designers explain, the two-dimensional rings were born in 2016 as a result of digitization and in 2019 they were proposed for the first time on a car. At the basis of this step is the goal of extending the corporate identity from digital to vehicles, with a standardization process.
The logo featured on the Audi Q8 e-tron consists of three elements and is chrome-free, with a black and white look in contrast. The white rings are set in a black glass body, so as to ensure greater brightness. The thin black border around the rings enhances the identity of the brand, net of the color of the body colour. The four rings with the new layout and the renewed graphic choices take on an aspect which, according to Audi, amplifies the sensation of a premium product in the sight of the observer. Furthermore, the brightness of the black and white rings make the brand’s identity unmistakable.
In addition to the new logo of the four rings, the new models will also be able to count on an unprecedented one written owner known as the “Audi Type”, which stands out for its sober, clear-cut and clean graphics. The model name will be placed on the car’s B-pillar.
