The Toronto agency Reach Global Marketing recently announced the addition of a new client to its travel list: the city of Athens.
The communications that the agency will circulate about this new client will appear under the slogan and the label This Is Athens.
Reach Global Marketing’s mandate is to promote this Greek city across Canada through marketing campaigns, public relations and educational programs aimed at both media and consumers.
« In recent years, we have noticed a great interest from Canadians in the city of Athens. This is what leads us to see Canada as a desirable market. We put our trust in Reach Global’s team of expertise and experience to spark the desire of Canadian travelers to visit us when the time is right. Vangelis Vlachos, CEO of the Athens Development and Destination Management Agency, said in the press release announcing the news.
