Juris Šleiers, public relations specialist of the retailer SIA “Rimi Latvia”, admitted that the end of the year and the last days before the New Year are one of the most active days in retail, when buyers are in a hurry to provide everything necessary for the holiday table and gifts.
Rimi Latvia’s observations show that December 30 was a particularly active day this year, when customers all over Latvia were preparing for the holidays, without postponing the main purchases until December 31. As in other years, there was a great demand for fresh food, Rimi culinary products and various drinks.
“As a special trend this year, we see that one of the most popular products for the holiday table was carp – its demand was felt throughout Latvia.
A similar situation is observed with champagnes and sparkling wines, including children ‘s sparkling drinks – buyers chose different variants of these drinks both in terms of assortment and price range, “said Schleier.
As in other years, there was also a great demand for children’s toys and various non-food gifts.
The Rimi e-commerce segment, on the other hand, saw a large increase in both the fruit and vegetable categories and the confectionery industry.
Schleier pointed out that, forecasting the activity of large buyers in e-commerce, Rimi Latvia was preparing in time to increase the capacity of the e-store, as well as the assortment available in it – in mid-December, the Rimi e-store offered up to 18,000 items.
“We notice that the purchase of everyday goods in the Rimi e-store is becoming more and more popular not only on weekdays, but customers also trust our service during the holidays, ordering products for the preparation of festive meals; the number of page visits during this period exceeded 90,000,” said Schleier.
The dealer has noticed that more and more buyers have used not only home delivery, but also the new “Rimi Drive”, where buyers can get the ordered products at their car. “
Meanwhile, Liene Dupate-Ugule, the communications manager of SIA “Maxima Latvija”, noted that the last two years in the trade sector have been constantly adapting – both for the retailers themselves and for the customers. “This is also confirmed by customers’ shopping habits at the end of the year, compared to the same period last year. Customers come to the store less often, while the shopping cart continues to grow,” said Dupate-Ugule.
The most popular products in “Maxima” stores in the last days of the year were fruits – mandarins, bananas, as well as eggs, mayonnaise, cream, which are the basic products for such a very typical holiday meal – rasol.
On the other hand, the fastest growing demand has been for dishes, textiles and home decor, as well as for flowers, alcoholic beverages, fresh meat, as well as confectionery and cooking.
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