Olympique Lyonnais is a pilot club in the development of bridges between professional and amateur football. Through the Sport and Sport Excellence networks, the Rhone formation collaborates with around thirty clubs in the Auvergne-Rhône-Alpes region or elsewhere.
Appeared during the derby against ASSE on November 8, the tarpaulin covers the bottom of the bend of a Groupama Stadium which sounds very hollow in these times of health restrictions and the absence of the public in the stadiums. Surmounted by registration “No professional football without amateur football. The training of our talents starts here ”, a list of club names written in white stands out on this imposing piece of blue cloth. We guess then that they are members of the Sport Network set up by Olympique Lyonnais in 2012.
A concept initiated in 2001
Behind this flashy name, a set of partnerships forged between the Rhone training and these clubs, overwhelmingly from the Rhône and its neighboring departments. A nod in the form of support in these times of crisis, which the formations concerned have not failed to welcome via their social networks.
We thank the@OL for this banner deployed at @GroupamaStadium during the #Derby :
“No professional football without #football amateur.
The training of our talents starts here. “????Thank you for this support and congratulations for this great victory ???? ????#Lyon #TeamOL #OLASSE pic.twitter.com/xr1iCK2fQS
– Vénissieux FC (@VenissieuxFC) November 10, 2020
If OL set up the Sport Network and Sport Excellence Network names in 2012, we have to go back to 2001, to find the first traces of collaboration with amateur clubs: ” There were five, six clubs at the start and some unsustainable actions over time. It was a bit organized in the right way (focused on conviviality) but on the positive side. We presented the device to the club management who validated this work with amateur clubs ”, tells us Julien Sokol, OL team manager.
Formerly responsible for partnerships, he greatly contributed to the culmination of this work. ” I piloted the project with the former director of the center Stéphane Roche then Jean-François Vugez. He left in October 2020 with the professional team and Sonny Kulekci took over. We can say that the turning point was taken thanks to digital and communication “, summarizes the former recruiter from Dijon.
Before, it was less formal, less contractual, it was they who came to be interested, who detected the players directly.Hervé Baudoux, former deputy chairman of FC Lyon
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« Before, it was less formal, less contractual, it was they who came to be interested, who detected the players directly. It developed very slowly ”, describes Hervé Baudoux, former deputy president of FC Lyon, one of the first clubs to join the partnership after contacts started in 2005 with Jean-Michel Aulas. If the links between the two Lyon clubs are solid and anchored in time, the duration of the partnerships generally remains between two or four years only.
What do these collaborations between Olympique Lyonnais and amateur clubs imply today? Example with AS Saint-Priest, the next club to join the Sport Excellence network after an agreement signed last November.
Compensation for each player signing for Olympique Lyonnais
Between ASSP and OL, two clubs which have not always maintained the best relations, a shared desire to make the “CSR” label work in all its components. On the menu of the new partnership forged between the two clubs, with the support of the manager of OL’s partner clubs, Julien Sokol, the director of the Academy, Jean-François Vulliez and the director of San-Priote training, Robert Mouangué: an annual compensation paid to the ASSP each season with compensation for each signing of players to Olympique Lyonnais, varying according to the categories. Conversely, the establishment of gateways to encourage non-conserved players to engage with AS Saint-Priest.
Olympique Lyonnais formalizes the arrival of the@assaintpriest in its Sport Excellence Network for a period of 2 years. The two clubs were already linked between 2012 and 2014. https://t.co/8wweunjvkE
– Olympique Lyonnais (@OL) November 4, 2020
The second axis of the partnership will concern the support of the Sang & Or club in its structuring, with the establishment of training days for employees by parallel services on the side of the OL and the possibility for san-priots educators to spend free their CFF 1, 2, 3 and 4 diplomas with the Lyon trainers. Beyond the structural and financial perspective, the two clubs intend to develop exchanges between the various available infrastructures: organization of friendly matches between the different youth categories, or OL pre-season matches at the Jacques-Joly stadium in Saint-Priest. The partnership will also focus on the allocation of places for Rudi Garcia’s men’s matches.
At Domtac, there are plenty of avenues for the future
The territorial network and the number of member clubs of the Sport and Sport Excellence networks is expanding. How then can these partnerships be developed to make them even more attractive? Contacted by us, the president of Domtac FC, a club from the west of Lyon and a great talent provider for OL like left side Melvin Bard, has no shortage of ideas.
“On certain aspects, the dispersion of partner clubs poses an optimization problem. Within the Sport and Sport Excellence networks, there are economies of scale to be achieved by pooling our skills. From then on, the 1 + 1 would be 3. We could all be much stronger together. To do this, the clubs must agree to leave certain prerogatives to a representative supra club structure, a sports union, which we could set up. ” suggests Hamid Boutarbouch before detailing: “What I am proposing is a federal approach to this notion of partnership, with a body which would oversee all the clubs and a board of directors made up of all the presidents. Our statutes would be clear, the idea is not to overshadow the District or the League, no question of giving our opinion on the athlete or the organization of competitions. Our body would only deal with the business aspect. “
The bridges already exist, it is up to us to develop them even further.Hamid Boutarbouch, President of Domtac FC
–
While he recognizes that the partnership system established by OL benefits everyone, the president of Domtac FC would like to move up a gear: “The bridges already exist, it is up to us to develop them even further. Today, we only see OL once or twice a year. And our attitude towards them is rather to wait and see what the club gives us and then let them draw among the most interesting players in our teams. ”
Pool audiences to attract more sponsors
Among the potential levers for improvement, Hamid Boutarbouch particularly targets digital: “The it would be possible, for example, to pool our audiences. Today, our presence on the networks is used to communicate with our licensees and those who follow us. But we could monetize this audience in order to attract larger partners. The cumulative number of subscribers from FC Lyon, AS Saint-Priest, Domtac FC and all the other partner clubs of OL increases our potential to attract regional headquarters of companies of national or even international dimensions. . ”
The suggestion box is full, the suggestions abound: “Pooling audiences and marketing are not the only levers for development. We could also make group purchases of materials or carry out joint events. I am thinking, for example, of courses combining football and tutoring during the holidays. “
Everything that is done to increase the strike force of satellite clubs financially has only one objective: to develop the sporting aspect.Hamid Boutarbouch, President of Domtac FC
–
“Now the hardest part will be to overcome the parochial spirit that can sometimes exist in some. This is what could slow us down today: the fear of losing a certain independence on certain subjects. There is psychological work to be undertaken. “ He concedes, while remaining optimistic about the potential realization of the project, in one form or another: “OL like the idea. Everything that is done to increase the strike force of satellite clubs financially has only one objective: to develop the sporting aspect. By optimizing the practice of football within our clubs, with better equipment, better trained educators, it’s all good for OL. ”
OL’s 30 partner clubs
11 Sport Excellence Network clubs: AS Saint-Priest, FC Bourg-Péronnas 01, Jura Sud Foot, FC Lyon, FC Bourgoin-Jallieu, FC Rueil Malmaison, Chambéry Savoie Football, FC Vaulx-en-Velin, DOMTAC FC, Vénissieux FC and FC Villefranche en Beaujolais.
19 Sport Network clubs: CO Vincennes, Ain Sud Foot, US Davézieux, Rhône Crussol 07, FC Pays de l’Arbresle, O. Rhodia Péage Roussillon, AS Craponne, O. St Genis Laval, US Millery Vourles, ES Genas Azieu, US Meyzieu, FC Chassieu Décines , AS Buers Villeurbanne, FC Limonest, UF Belleville SJA, ES Trinité, Louhans Cuiseaux FC, UF Clichy sous Bois, FC Ménival and O. Vaulx en Velin.
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Before, it was less formal, less contractual, it was they who came to be interested, who detected the players directly.Hervé Baudoux, former deputy chairman of FC Lyon
–
« Before, it was less formal, less contractual, it was they who came to be interested, who detected the players directly. It developed very slowly ”, describes Hervé Baudoux, former deputy president of FC Lyon, one of the first clubs to join the partnership after contacts started in 2005 with Jean-Michel Aulas. If the links between the two Lyon clubs are solid and anchored in time, the duration of the partnerships generally remains between two or four years only.
What do these collaborations between Olympique Lyonnais and amateur clubs imply today? Example with AS Saint-Priest, the next club to join the Sport Excellence network after an agreement signed last November.
Compensation for each player signing for Olympique Lyonnais
Between ASSP and OL, two clubs which have not always maintained the best relations, a shared desire to make the “CSR” label work in all its components. On the menu of the new partnership forged between the two clubs, with the support of the manager of OL’s partner clubs, Julien Sokol, the director of the Academy, Jean-François Vulliez and the director of San-Priote training, Robert Mouangué: an annual compensation paid to the ASSP each season with compensation for each signing of players to Olympique Lyonnais, varying according to the categories. Conversely, the establishment of gateways to encourage non-conserved players to engage with AS Saint-Priest.
Olympique Lyonnais formalizes the arrival of the@assaintpriest in its Sport Excellence Network for a period of 2 years. The two clubs were already linked between 2012 and 2014. https://t.co/8wweunjvkE
– Olympique Lyonnais (@OL) November 4, 2020
The second axis of the partnership will concern the support of the Sang & Or club in its structuring, with the establishment of training days for employees by parallel services on the side of the OL and the possibility for san-priots educators to spend free their CFF 1, 2, 3 and 4 diplomas with the Lyon trainers. Beyond the structural and financial perspective, the two clubs intend to develop exchanges between the various available infrastructures: organization of friendly matches between the different youth categories, or OL pre-season matches at the Jacques-Joly stadium in Saint-Priest. The partnership will also focus on the allocation of places for Rudi Garcia’s men’s matches.
At Domtac, there are plenty of avenues for the future
The territorial network and the number of member clubs of the Sport and Sport Excellence networks is expanding. How then can these partnerships be developed to make them even more attractive? Contacted by us, the president of Domtac FC, a club from the west of Lyon and a great talent provider for OL like left side Melvin Bard, has no shortage of ideas.
“On certain aspects, the dispersion of partner clubs poses an optimization problem. Within the Sport and Sport Excellence networks, there are economies of scale to be achieved by pooling our skills. From then on, the 1 + 1 would be 3. We could all be much stronger together. To do this, the clubs must agree to leave certain prerogatives to a representative supra club structure, a sports union, which we could set up. ” suggests Hamid Boutarbouch before detailing: “What I am proposing is a federal approach to this notion of partnership, with a body which would oversee all the clubs and a board of directors made up of all the presidents. Our statutes would be clear, the idea is not to overshadow the District or the League, no question of giving our opinion on the athlete or the organization of competitions. Our body would only deal with the business aspect. “
The bridges already exist, it is up to us to develop them even further.Hamid Boutarbouch, President of Domtac FC
–
While he recognizes that the partnership system established by OL benefits everyone, the president of Domtac FC would like to move up a gear: “The bridges already exist, it is up to us to develop them even further. Today, we only see OL once or twice a year. And our attitude towards them is rather to wait and see what the club gives us and then let them draw among the most interesting players in our teams. ”
Pool audiences to attract more sponsors
Among the potential levers for improvement, Hamid Boutarbouch particularly targets digital: “The it would be possible, for example, to pool our audiences. Today, our presence on the networks is used to communicate with our licensees and those who follow us. But we could monetize this audience in order to attract larger partners. The cumulative number of subscribers from FC Lyon, AS Saint-Priest, Domtac FC and all the other partner clubs of OL increases our potential to attract regional headquarters of companies of national or even international dimensions. . ”
The suggestion box is full, the suggestions abound: “Pooling audiences and marketing are not the only levers for development. We could also make group purchases of materials or carry out joint events. I am thinking, for example, of courses combining football and tutoring during the holidays. “
Everything that is done to increase the strike force of satellite clubs financially has only one objective: to develop the sporting aspect.Hamid Boutarbouch, President of Domtac FC
–
“Now the hardest part will be to overcome the parochial spirit that can sometimes exist in some. This is what could slow us down today: the fear of losing a certain independence on certain subjects. There is psychological work to be undertaken. “ He concedes, while remaining optimistic about the potential realization of the project, in one form or another: “OL like the idea. Everything that is done to increase the strike force of satellite clubs financially has only one objective: to develop the sporting aspect. By optimizing the practice of football within our clubs, with better equipment, better trained educators, it’s all good for OL. ”
OL’s 30 partner clubs
11 Sport Excellence Network clubs: AS Saint-Priest, FC Bourg-Péronnas 01, Jura Sud Foot, FC Lyon, FC Bourgoin-Jallieu, FC Rueil Malmaison, Chambéry Savoie Football, FC Vaulx-en-Velin, DOMTAC FC, Vénissieux FC and FC Villefranche en Beaujolais.
19 Sport Network clubs: CO Vincennes, Ain Sud Foot, US Davézieux, Rhône Crussol 07, FC Pays de l’Arbresle, O. Rhodia Péage Roussillon, AS Craponne, O. St Genis Laval, US Millery Vourles, ES Genas Azieu, US Meyzieu, FC Chassieu Décines , AS Buers Villeurbanne, FC Limonest, UF Belleville SJA, ES Trinité, Louhans Cuiseaux FC, UF Clichy sous Bois, FC Ménival and O. Vaulx en Velin.
–
The bridges already exist, it is up to us to develop them even further.Hamid Boutarbouch, President of Domtac FC
–
While he recognizes that the partnership system established by OL benefits everyone, the president of Domtac FC would like to move up a gear: “The bridges already exist, it is up to us to develop them even further. Today, we only see OL once or twice a year. And our attitude towards them is rather to wait and see what the club gives us and then let them draw among the most interesting players in our teams. ”
Pool audiences to attract more sponsors
Among the potential levers for improvement, Hamid Boutarbouch particularly targets digital: “The it would be possible, for example, to pool our audiences. Today, our presence on the networks is used to communicate with our licensees and those who follow us. But we could monetize this audience in order to attract larger partners. The cumulative number of subscribers from FC Lyon, AS Saint-Priest, Domtac FC and all the other partner clubs of OL increases our potential to attract regional headquarters of companies of national or even international dimensions. . ”
The suggestion box is full, the suggestions abound: “Pooling audiences and marketing are not the only levers for development. We could also make group purchases of materials or carry out joint events. I am thinking, for example, of courses combining football and tutoring during the holidays. “
Everything that is done to increase the strike force of satellite clubs financially has only one objective: to develop the sporting aspect.Hamid Boutarbouch, President of Domtac FC
–
“Now the hardest part will be to overcome the parochial spirit that can sometimes exist in some. This is what could slow us down today: the fear of losing a certain independence on certain subjects. There is psychological work to be undertaken. “ He concedes, while remaining optimistic about the potential realization of the project, in one form or another: “OL like the idea. Everything that is done to increase the strike force of satellite clubs financially has only one objective: to develop the sporting aspect. By optimizing the practice of football within our clubs, with better equipment, better trained educators, it’s all good for OL. ”
OL’s 30 partner clubs
11 Sport Excellence Network clubs: AS Saint-Priest, FC Bourg-Péronnas 01, Jura Sud Foot, FC Lyon, FC Bourgoin-Jallieu, FC Rueil Malmaison, Chambéry Savoie Football, FC Vaulx-en-Velin, DOMTAC FC, Vénissieux FC and FC Villefranche en Beaujolais.
19 Sport Network clubs: CO Vincennes, Ain Sud Foot, US Davézieux, Rhône Crussol 07, FC Pays de l’Arbresle, O. Rhodia Péage Roussillon, AS Craponne, O. St Genis Laval, US Millery Vourles, ES Genas Azieu, US Meyzieu, FC Chassieu Décines , AS Buers Villeurbanne, FC Limonest, UF Belleville SJA, ES Trinité, Louhans Cuiseaux FC, UF Clichy sous Bois, FC Ménival and O. Vaulx en Velin.
–
Everything that is done to increase the strike force of satellite clubs financially has only one objective: to develop the sporting aspect.Hamid Boutarbouch, President of Domtac FC
–
“Now the hardest part will be to overcome the parochial spirit that can sometimes exist in some. This is what could slow us down today: the fear of losing a certain independence on certain subjects. There is psychological work to be undertaken. “ He concedes, while remaining optimistic about the potential realization of the project, in one form or another: “OL like the idea. Everything that is done to increase the strike force of satellite clubs financially has only one objective: to develop the sporting aspect. By optimizing the practice of football within our clubs, with better equipment, better trained educators, it’s all good for OL. ”
OL’s 30 partner clubs
11 Sport Excellence Network clubs: AS Saint-Priest, FC Bourg-Péronnas 01, Jura Sud Foot, FC Lyon, FC Bourgoin-Jallieu, FC Rueil Malmaison, Chambéry Savoie Football, FC Vaulx-en-Velin, DOMTAC FC, Vénissieux FC and FC Villefranche en Beaujolais.
19 Sport Network clubs: CO Vincennes, Ain Sud Foot, US Davézieux, Rhône Crussol 07, FC Pays de l’Arbresle, O. Rhodia Péage Roussillon, AS Craponne, O. St Genis Laval, US Millery Vourles, ES Genas Azieu, US Meyzieu, FC Chassieu Décines , AS Buers Villeurbanne, FC Limonest, UF Belleville SJA, ES Trinité, Louhans Cuiseaux FC, UF Clichy sous Bois, FC Ménival and O. Vaulx en Velin.
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