ASUS RTX 4060 Ti with 16GB VRAM Commands Higher Price than NVIDIA’s RTX 4070

ASUS is set to release its latest graphics card, the RTX 4060 Ti with 16GB VRAM, but consumers may not be pleased with the pricing details that have emerged. According to official information, the RTX 4060 Ti series will be priced $100 higher than the 8GB variants. NVIDIA has set the price for this model at $499, while the current card is being sold at $399.

ASUS ROG STRIX models have a history of commanding higher prices upon release, making the NVIDIA manufacturer’s suggested retail price unattainable for many buyers interested in the ROG STRIX series. The current price for the ROG STRIX RTX 4060 Ti 8GB is an exorbitant $489, which is considered unreasonable for a card with a 128-bit architecture at this stage.

ASUS’s pricing strategy will also be influenced by NVIDIA’s change in MSRP for the 16GB model, which could potentially drive the price up to $600 if the information from ITHome proves accurate. It has been reported that the ASUS ROG STRIX RTX 4060 Ti 16GB variant will be priced at 4699 RMB, just 100 RMB shy of the RTX 4070, which retails for 4799 RMB for the Founders Edition. However, it is important to note that this MSRP does not apply to AIB custom models anymore. The RTX 4070 can currently be found for 4400 RMB, making the 16GB model from ASUS still more expensive.

Reports suggest that board partners have expressed concerns about the challenging sales prospects for the RTX 4060 Ti with 16GB of memory, primarily due to its high price. This situation may be even more severe than anticipated by NVIDIA, especially with offerings like the one presented by ASUS.

It remains to be seen how consumers will respond to the higher price tag of the ASUS RTX 4060 Ti with 16GB memory compared to the RTX 4070 from NVIDIA. With concerns raised by board partners and the already high prices of the ROG STRIX series, it is clear that affordability may be a significant issue for potential buyers.

What concerns have board partners expressed regarding the sales prospects of the ASUS RTX 4060 Ti, and how might affordability play a role in consumer decision-making

ASUS is gearing up for the launch of its latest graphics card, the RTX 4060 Ti, featuring a hefty 16GB VRAM. However, the pricing details that have recently emerged may leave consumers feeling less than thrilled. Official information reveals that the RTX 4060 Ti series will be priced $100 higher than the 8GB variants. While NVIDIA has set the price for this model at $499, the current card is being sold at $399.

ASUS ROG STRIX models are notorious for their high prices upon release, often making the NVIDIA manufacturer’s suggested retail price unaffordable for many ROG STRIX series enthusiasts. Presently, the ROG STRIX RTX 4060 Ti 8GB is priced outrageously at $489, which seems unreasonable given its 128-bit architecture.

ASUS’s pricing strategy for the RTX 4060 Ti will also be influenced by NVIDIA’s change in MSRP for the 16GB model, which might result in a possible price increase to $600 if information from ITHome proves accurate. Reports suggest that the ASUS ROG STRIX RTX 4060 Ti 16GB variant may retail for 4699 RMB, just 100 RMB short of the RTX 4070’s price of 4799 RMB for the Founders Edition. However, it’s important to note that this MSRP no longer applies to AIB custom models. In comparison, the current price of the RTX 4070 is 4400 RMB, making ASUS’s 16GB model even more expensive.

Board partners have expressed concerns about the RTX 4060 Ti’s challenging sales prospects due to its high price. This situation may be even more severe than anticipated by NVIDIA, particularly with offerings like the one presented by ASUS. With the already steep prices of the ROG STRIX series and concerns raised by board partners, it remains to be seen how consumers will respond to the higher price tag of the ASUS RTX 4060 Ti with 16GB memory compared to NVIDIA’s RTX 4070. Affordability seems to be a significant issue for potential buyers.