Asus announced an increase in the list price of video cards and motherboards. The company communicated it in ASUS PC DIY Facebook group, with a communication from Technical Product Marketing Manager Juan Jose that leaves little room for interpretation. However, it should be noted that at the moment it must be understood as a communication that concerns the United States in particular: we still do not know if the increase will be reflected in our market and to what extent.
“MSRP update for Asus components in 2021.
This update applies to video cards and motherboards *.
We have an announcement regarding MSRP price changes that are effective in early 2021 for our series of graphics cards and motherboards. Our new MSRP reflects cost increases for components, operating costs, logistics activities and the perpetration of import tariffs. We have worked closely with our suppliers and logistics partners for minimize price increases.
* Additional models may pick up as we move into Q1. “
It is clear that Asus’ problems are not just his, but the other producers are also experiencing the same difficulties. The shortage of components for the assembly of final products leads to an increase in costs and we must not forget that the COVID pandemic is still strong in different parts of the world and this could create problems in terms of shipping and logistics.
These increases are part of a situation in the video card market in which the new models are practically unavailable and sold at crazy prices, well beyond the price lists, but the fact that Asus also mentions motherboards is against the price lists of the new motherboards in the series. 500 for the upcoming Intel Rocket Lake CPUs and the AMD 500 series solutions, the most suitable for the latest generation Ryzen CPUs.
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