:strip_exif()/i/2004840512.jpeg?fit=%2C&ssl=1 "ASUS announces ROG Strix SQ7 M.2 SSD specifications – Computer – News")
We will see this a lot more, each brand has its own: housing, motherboard, memory, SSDs, GPUs, air/water coolers, power supplies, RGB fans etc.
That in itself is not a bad thing, if the products are also of good quality, but I am afraid that savings will be made in order to make as much margin/profit as possible, plopping gigabyte power supplies as an example.
For many consumers it is nice that you can have a complete Asus Rog or MSI system, but personally I go for the best parts in each category and if there are 10 different brands in my PC, fine 
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:strip_exif()/i/2005149228.jpeg?resize=150%2C150&ssl=1 "Volvo and Polestar parent company launches satellites for self-driving cars – Sound and Vision – News")
