The British manufacturer of sports cars will also officially present itself in the Czech Republic and Slovakia for the first time. The Prague showroom and service will open to those interested in a few months.
Although the Czech Republic is small, it is nevertheless quite a rich market, which in recent years has attracted, for example, Rolls-Royce. In addition, the Prague representative office belonging to the BMW dealer, the CarTec Group company, has been collecting one award after another from the very beginning of its existence in competition with other global dealerships.
To BMW, Mini and the aforementioned Rolls, CarTec Group is now adding the no less famous brand Aston Martin, which does not even belong to the BMW Group. Despite this, the representatives of the company, led by the owner Karel Kadlec, managed to negotiate the opening of an official representative office that will serve Czech, but also Slovak customers. Until now, they had to head to Austria, Germany or Poland.
The Aston Martin showroom, which is also inextricably linked to Her Majesty’s secret agent James Bond, will be located in Strašnice in the area where the aforementioned BMW, Mini and Rolls-Royce brands are located today. Along with this, the opening of a service point is also planned, which will be available to all Aston Martin owners.
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Last year, 35 new Aston Martin cars were registered in the Czech Republic, compared to only 14 a year earlier. Meanwhile, Ferrari recorded 150 registrations in 2023, Lamborghini 71. Both Italian manufacturers have official representation on the Czech market. A significant increase in sales is therefore also expected in the case of Aston.
It currently offers a portfolio of three models in the form of two-seater Vantage and DB12 sports cars and the powerful SUV DBX. However, they will soon be joined by the top-of-the-line Aston Martin Vanquish with a twin-turbocharged 12-cylinder engine with an output of 835 horsepower, which was introduced only a few days ago.
