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Aston Martin has a new logo. Such is its century-long history

The history of the Aston Martin car company dates back to 1910, when it was founded by Lionel Martin and Robert Bamford. The first car was created in a London workshop under the name Bamford & Martin Ltd. A year later, however, both were already working under the name Aston Martin. The first logo did not contain wings, but only connected initial letters in a circle similar to Volkswagen.

1920

Aston Martin 1920 logo

Photo: Aston Martin

The original logo of the combined letters “A” and “M” in a circle does not even remotely resemble the current Aston Martin name as we know it today. The initial emblem lasted only six years on Aston Martin cars before a new owner took over the company and completely changed it.

1927

Aston Martin 1927 logo

Photo: Aston Martin

The first design and hint of the winged logo arrived, as we have already mentioned, with a new owner in 1927. The logo was bronze and was the first to contain the full name of the car company.

1930

Aston Martin 1930 logo

Photo: Aston Martin

The next change happened very soon, already three years after the transition to a new owner. Aston decided to update the logo and went from bronze to silver, narrowed and trimmed the text and made the letters more V-shaped.

1932

Aston Martin 1932 logo

Photo: Aston Martin

In 1932, Aston Martin first presented a logo that every car fan will already recognize, as it is practically identical to its present appearance. The badge originally carried a gold-bronze finish within a brown rectangle and featured the full name with a hyphen between the words Aston and Martin.

1954

Aston Martin 1954 logo

Photo: Aston Martin

The logo did not change for twenty-two years, that is, until Aston Martin’s financial problems peaked and the company was bought by David Brown Limited. The new investor then added his name to the logo, but kept the Aston Martin and added a stronger outline and more wing details.

1984

Aston Martin logo 1984 model

Photo: Aston Martin

The logo with the name David Brown lasted on the hoods of British cars for a total of thirty years. Only the investment company owned by William Wilson dropped it from the emblem, which also changed the color. The frame was no longer brown, but green as we know it today. Then the outline thickened again.

2003

Aston Martin 2003 Logo.

Photo: Aston Martin

One of the last modifications to the logo came in 2003 and brought the logo practically as we know it today. The nineteen-year-old version trimmed some of the thick lines.

2022

The current Aston Martin logo

Photo: Aston Martin

The current novelty is a simplified version of the Aston Martin logo. Designers completely removed any contours and reliefs.

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