With the new promotional clip for the upcoming release of Assassin’s Creed Valhalla, the curators of the Assassin’s Creed UK social channels have traced the history of the series. The trailer in question, however, has generated quite a few controversies among fans for the total absence of female characters.
The criticisms raised by the minimization of the role of women in the action adventure saga of Assassin’s Creed they have thus pushed the representatives of the French videogame giant to intervene by changing this important aspect of their marketing strategy.
With the publication of the updated version of the clip to correctly represent the role of women in the narration and events experienced by the protagonists of Assassin’s Creed, Ubisoft spokespersons share a message to explain that “We have clearly lost sight of some of the biggest killers of the series in this video (referring to the original version of the video with only men, ed) and for this we apologize. We’ve updated the clip to highlight ALL the assassins who master the Hidden Blade. Thanks to our passionate community for their contribution “.
To those who follow us, we remind that the issue of gender equality has become central in the policies adopted by Ubisoft after allegations of harassment which involved employees and managers. In a video message published shortly before the last Ubisoft Forward event, the CEO of the transalpine company, Yves guillemot, dealt with this thorny topic and confirmed the company’s commitment to carry out a profound reorganization to prevent the recurrence of these phenomena and guarantee the inclusiveness of black and female personnel, with various types of support that also provide incentives for hiring.
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