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San Antonio, October 21, 2024 – The board of directors of Texas Public Radio (TPR) announces that Ashley Alvarado will be the organization’s next president and CEO. Currently the vice president of community engagement and strategic initiatives at LAist (Southern California Public Radio), Alvarado will oversee day-to-day activities and lead TPR’s strategy, operations and programming across broadcast, streaming and digital platforms. He is scheduled to take the helm of the award-winning nonprofit media organization in December.
Alvarado was selected after a nationwide executive search and will succeed Joyce Slocum, who passed away in March after a long illness. The search was conducted in partnership with Iris Dayton-Spann of Stanton Chase, a global executive search firm with 70 offices worldwide, including Austin, Dallas and Washington, D.C. TPR Vice President of Development and Membership Rebecca Caven, has served as interim president and CEO, helping manage the search and launch of a strategic planning process for the organization.
“Ashley is a true innovator and among the most experienced and respected executives working in public media today,” said Lori Castillo, TPR Board Chair. “Her lifelong passion for journalism, coupled with her impressive track record of transformational leadership, make us confident that Ashley is the right leader to lead TPR into the future and transform the way we engage with existing audiences and “new.”
“From my first interaction, I was impressed with the team at Texas Public Radio,” said Alvarado. “This is an organization that is thinking about what it needs to do to serve its audience now and in the future. That means impeccable journalism that reflects and engages the people who make up San Antonio and meets them where they are: on air, online and in person. It means taking the job seriously, but also having fun and boldly representing what makes San Antonio such a special place. “I want to thank the TPR board for this opportunity to support and grow alongside the team that makes up Texas Public Radio.”
Alvarado has led LAist’s community engagement efforts for more than a decade. In that time, he has also taken on strategic initiatives, managing multiple budgets and grant portfolios. During her tenure, she managed the design and implementation of the company’s diversity, equality and inclusion strategies, and supported the organization’s comprehensive digital transformation. An award-winning journalist, Alvarado was previously an editor at the Center for Investigative Reporting and served as a writing coach for Blue Engine, Poynter and the American Press Institute, as well as the leadership programs of the National Association of Hispanic Journalists and the Asian Journalists Associations. -Americans. She is the former president of Journalism That Matters, and also serves on the executive committee of the board of directors of the Online News Association, the board of directors of Greater Public, and the national advisory board of Poynter.
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