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Elaf: On the occasion of International Women’s Day, and in cooperation between the brand “ASHAHA” and the fine jewelry designer “Mimia Le Blanc”, to launch “The Capsule Collection” jewelry inspired by the moon.
Where does this mixture of cunning, ingenuity, creativity and femininity stem from? Do you see it emanating from the woman or from the moon? It is the fruit of that interconnected duality, and the horoscope uniting the two remains the empowerment of women.
Since the first meeting between these two creative personalities, their Moroccan origins united under the banner of classic taste and penchant for architecture, so they decided to express this strong and stimulating alliance through the collection “Capsule AYYUR” meaning the moon in the Berber language, a collection that is like a poem that praises fertility and the independent oriental woman in the world. Contemporary.
On this occasion, the inspiring fingertips of the artistic director of the ASHAHA brand, which carries the geometric lines of her innovations, wove symbols that call for dreaming, just as the luxury jewelry of Mimia Le Blanc reflects the personality of those who adorn it, while the moon and hands are inspired by the artistic director Carol Joyce, who woven The threads of this cooperation, and this resulted in an approach in which the oriental woman seemed elegant in her poise, who refuses to give up her strength, and does not hesitate to equivocate to hide her ingredients, like the glowing star, which appears at times and hides at other times, revealing messages it carries that leave a remarkable impact on us.
Those celestial bodies, translated into classic shapes with rich, flowing lines embracing the colors of bright yellow gold and black rhodium, adorned necklaces, wrist bracelets, earrings and rings. As for the paving of white, yellow and brown diamonds, it reminds us of the tidal movement and its reflections in a delicate interaction of shadow and light that involves high symbolism, just a lunar interaction!
It is a multi-faceted group that simulates the woman who chooses ASHAHA jewelry, with her distinction and liberation from all restrictions, and the woman who chooses Mimia Le Blanc jewelry, who thirsts for love and colors, has endless power, and the moon is a symbol of cosmicness, protection and power.