Was Avicii’s manager and has made hits with world stars
Published 2024-03-31 09.56
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Kishti and Alexander’s time in the “Idol” jury is over.
Now, instead, Avicii’s old manager Ash Pournouri steps in as a new member.
“I am very busy,” he says in a press release.
“Idol” celebrates 20 years and the program gets two new additions to the jury.
Last week it was revealed that artist Peg Parnvik, 28 will do Anders Bagge and Katia Mosally company – and during Sunday morning it became clear that Arash “Ash” Pournouri grabs the last seat at the jury table.
“It feels like two lifetimes ago that I was doing music, but I’ve still kept an eye on the industry from the side. I am naturally inclined and trained to see hidden and not entirely obvious opportunities, which may mean that I will look at the applicants with slightly different lenses,” he says in a press release.
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full screen “Idol” jury 2024. Photo: Nathalie Ulinder Cuti/TV4
Made hits with world stars
Ash Pournouri is best known for discovering and being the manager of Tim “Avicii” Bergling. He has also been involved in making hits together with, among others, Madonna, Coldplay and Swedish House Mafia.
“I’m a bit curious myself to see how I react and what gets me going. I am very busy,” he says in the press release.
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helskärmAsh Pournouri. Photo: Robert Eklund / Stella Pictures
“Very cool and exciting”
Last winter told Kishti Tomita that she was forced out of her role as a jury in idol. Later it became clear that even Alexander Kronlund leaves the jury.
“It will be very cool and exciting with Ash as a new jury member in “Idol”. His CV, both in the music industry and as an entrepreneur, speaks for itself and I believe he will contribute valuable knowledge and input to develop “Idol” further” says Malin Knaveexecutive producer for “Idol” in the press release.
