Ascenda is changing the economics of financial institutions with a new loyalty-as-a-service offering

Ascenda, the world’s most connected rewards ecosystem, today announced the launch of its new Loyalty-as-a-Service offering. The innovative model challenges established business norms and optimizes business outcomes for financial institutions through effortless access to scalable, ambitious award offerings that deliver superior results .

For decades, companies that offer technology and content rewards have operated under a vendor model that does not allow them to share in the success of their customers. Financial institutions are tasked with finding the right loyalty marketing components and using them to deliver ROI – often with mixed results. Ascenda is now changing this paradigm by offering loyalty as a partner rather than a supplier.

The new Loyalty-as-a-Service offering changes the economics of marketing for financial institutions through a results-based partnership model that includes the following components:

• Complete access to the ecosystem: Ascenda has the entire suite of proven technology and compelling lifestyle content effortlessly accessible in one place. It’s the first time in the industry that all the pieces of the puzzle needed for high ROI loyalty marketing are brought together seamlessly – from incentive-based campaigns to memorable customer experiences.
• Easy Free Income: Brands can either use the entire solution suite or just use individual components – always without setup costs or platform fees. This removes all barriers, allowing financial institutions to bring new customer offers to market faster.
• Results-based advertising: Ascenda only charges for the actual content delivered and growth results achieved. This reduces the financial risk of introducing a customer loyalty solution and means that Ascenda invests heavily in delivering measurable customer results.

“Our new loyalty-as-a-service offering is revolutionary for banks and fintech companies around the world,” said Kyle Armstrong, CEO of Ascenda they are unhappy with the return on that investment.

The new offer is available immediately to financial institutions using Ascenda and will be gradually extended to the existing customer base.

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